5.Alternative Views of Strategy 6-11 Adaptive view:seeking of a fit between company and its environment by a series of analysis tools(SWOT,BCG...). Resources-based view:seeking of flexibility and learning ability of company in order to be proactive with the environmental changes. 對计至（竹置多大孝 国际商学院市场营销学系 15 University of Intemational Business and Economics
国际商学院 市场营销学系 6－11 5. Alternative Views of Strategy Adaptive view: seeking of a fit between company and its environment by a series of analysis tools (SWOT, BCG...). Resources-based view: seeking of flexibility and learning ability of company in order to be proactive with the environmental changes
Il.What is Strategic Planning? :封至（竹宜多大差 国际商学院市场营销学系 University of Intemational Business and Economic
II. What is Strategic Planning? 国际商学院 市场营销学系