Otto-von-Guericke-University,GermanyI. Introduction to ManagementSome Basics
I. Introduction to Management Some Basics Otto-von-Guericke-University, Germany
Outline1. Why study management at a university?2.1Thefunctionof.intellectualmaps2.2 Selecting the adequate scale and mode of a model2.Basic terminology2.1 Why engage in economic activities?2.2 What is a firm?2.3 What is efficiency?3.Economics as a theory of decision-making3.1Economicmodelofindividualbehavior3.2 Modelling decision-making3.3 Opportunity costs3.4 Managerial decsions as a result of organizational architecture3.5Managerial decisions by,areasof action"2Beijing, Sept. 2002Prof.Dr.Birgitta WolffMarjaana Rehu, M.A
Prof. Dr. Birgitta Wolff Marjaana Rehu, M.A. Beijing, Sept. 2002 2 Outline 1. Why study management at a university? 2.1 The function of „intellectual maps“ 2.2 Selecting the adequate scale and mode of a model 2. Basic terminology 2.1 Why engage in economic activities? 2.2 What is a firm? 2.3 What is efficiency? 3. Economics as a theory of decision-making 3.1 Economic model of individual behavior 3.2 Modelling decision-making 3.3 Opportunity costs 3.4 Managerial decsions as a result of organizational architecture 3.5 Managerial decisions by „areas of action
1. Why Study Management at a Universtity?Alternatives:Polytech, Apprenticeship, Trainee Program, Learning by Doing, NaturalTalent,...Costs:Time, Effort, Money,..Benefits:Learntouseandevendraw,,intellectualMaps3Bejing, Sept. 2002Prof.Dr.BirgittaWolffMarjaana Rehu, M.A
Prof. Dr. Birgitta Wolff Marjaana Rehu, M.A. Beijing, Sept. 2002 3 1. Why Study Management at a Universtity? Alternatives: Polytech, Apprenticeship, Trainee Program, Learning by Doing, Natural Talent, . Costs: Time, Effort, Money, . Benefits: Learn to use and even draw „intellectual Maps
1.Why to Study Management at a Universtity?1.1 The Function of .Intellectual MapsExample1(fromGeography):The Globeas a Modelof theEarthFunction:Answer questions such as,WhereisAfrica?"Prof.Dr.Birgitta WolffBejing, Sept. 20024Marjaana Rehu, M.A
Prof. Dr. Birgitta Wolff Marjaana Rehu, M.A. Beijing, Sept. 2002 4 Example 1 (from Geography): The Globe as a Model of the Earth Function: Answer questions such as „Where is Africa?“ 1.Why to Study Management at a Universtity? 1.1 The Function of „Intellectual Maps
1.Why to StudyManagement ata Universtity?1.1 The Function of .Intellectual MapsExample2:City Map of MagdeburgFunction:AnswerquestionssuchasHow do I get from theuniversity toHasselbachplatz?AlteElbesadtpaBejing, Sept.20025Prof.Dr.Birgitta WolffMarjaanaRehu,MA
Prof. Dr. Birgitta Wolff Marjaana Rehu, M.A. Beijing, Sept. 2002 5 Example 2: City Map of Magdeburg Function: Answer questions such as „How do I get from the university to Hasselbachplatz?“ 1. Why to Study Management at a Universtity? 1.1 The Function of „Intellectual Maps