Lecture threeresources and capabilities
Lecture three resources and capabilities
Categories of ResourcesVisibleresources- Physical: machine, materials, HR, position(SIPG, Focus Media)-Intangible: patent, brand:Invisible (tacit) resources- Management-R&Dcapability-Coordination
Categories of Resources • Visible resources – Physical: machine, materials, HR，position （SIPG, Focus Media） – Intangible：patent, brand • Invisible (tacit) resources – Management – R&D capability – Coordination
: DiscussionResources of SHUFE
• Discussion Resources of SHUFE
Critical resources for success.Perspective from industry- Certain industry emphasize the importance of certainresources- Pharmaceuticals, supermarket, automobileIdentifythecritical resources- Customers: customer need, segments- Competition: competitors' resources and customers,comparativeadvantages
Critical resources for success • Perspective from industry – Certain industry emphasize the importance of certain resources – Pharmaceuticals, supermarket, automobile • Identify the critical resources – Customers: customer need, segments – Competition: competitors’ resources and customers, comparative advantages
Acquirement of resources·Purchasing- Advantage: scale economy, efficiency undercompetition- Disadvantage: information leak-out, transactioncost, suitability-Certain resources vs. a package of resources. Producing- Advantage:- Disadvantage:
Acquirement of resources • Purchasing – Advantage: scale economy, efficiency under competition – Disadvantage: information leak-out, transaction cost, suitability – Certain resources vs. a package of resources • Producing – Advantage: – Disadvantage: