Internal Factors Affecting Pricing Decisions:Marketing Mix Customers Seek Products that Give them the Best 10-6 Value in Terms of Benefits Received for the Price Paid. Product Design Nonprice Price Distribution Positions Promotion 计至（竹置多大学 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 10－6 Price Product Design Distribution Promotion Nonprice Positions Internal Factors Affecting Pricing Decisions: Marketing Mix Customers Seek Products that Give them the Best Value in Terms of Benefits Received for the Price Paid
Types of Cost Factors that Affect Pricing Decisions 10-7 Total Costs:Sum of the Fixed and Variable Costs for a Given Level of Production Fixed Costs (Overhead) Variable Costs Costs that don't Costs that do vary vary with sales or directly with the production levels. level of production. Executive Salaries,Rent Raw materials 對至（竹宜多大孝 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 10－7 Types of Cost Factors that Affect Pricing Decisions Variable Costs Costs that do vary directly with the level of production. Raw materials Fixed Costs (Overhead) Costs that don’t vary with sales or production levels. Executive Salaries, Rent Total Costs：Sum of the Fixed and Variable Costs for a Given Level of Production
Costs Considerations 10-8 Cost Per Unit at Different Levels of Production Per Period SRAC LRAC 20010 Quantity Produced per Day 對计至（竹質多土孝 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 10－8 Costs Considerations Cost per unit 1 2 3 4 SRAC LRAC Quantity Produced per Day 1,000 2,000 3,000 4,000 Cost Per Unit at Different Levels of Production Per Period