management ninth edition STEPHEN P.ROBBINS MARY COULTER 斯蒂芬p罗宾斯 玛丽库尔特 Chapter 19 Operations and Value 第十九章 Chain Management 运营及价值链管理 PEARSON 2007 Prentice Hall,Inc. PowerPoint Presentation by Charlie Cook All rights reserved. The University of WestAlabama
ninth edition STEPHEN P. ROBBINS PowerPoint Presentation by Charlie Cook The University of West Alabama MARY COULTER © 2007 Prentice Hall, Inc. All rights reserved. Operations and Value Chain Management 运营及价值链管理 斯蒂芬·p·罗宾斯 玛丽·库尔特 Chapter 19 第十九章
LEARNING OUTLINE要点概览 Follow this Learning Outline as you read and study this chapter. 根据以下要点概览阅读和学习本章 What Is Operations Management and Why Is It Important? 什么是运营管理，他为什么重要？ Explain what operations management is. ·解释什么是运营管理 Contrast manufacturing and services organizations. ·比较制造业和服务业 Describe managers'role in improving productivity. ·描述管理者在提高生产率过程中的作用 Discuss the strategic role of operations management. ·详述运营管理的战略作用 Value Chain Management价值链管理 Define value chain and value chain management. ·定义价值和价值链管理 Describe the goal of value chain management. ·描述价值链管理的目标 Discuss the requirements for successful value chain management. ·详述成功的价值链管理的要求 2007 Prentice Hall,Inc.All rights reserved. 19-2
© 2007 Prentice Hall, Inc. All rights reserved. 19–2 L E A R N I N G O U T L I N E 要点概览 Follow this Learning Outline as you read and study this chapter. 根据以下要点概览阅读和学习本章 What Is Operations Management and Why Is It Important? 什么是运营管理，他为什么重要？ • Explain what operations management is. • 解释什么是运营管理 • Contrast manufacturing and services organizations. • 比较制造业和服务业 • Describe managers’ role in improving productivity. • 描述管理者在提高生产率过程中的作用 • Discuss the strategic role of operations management. • 详述运营管理的战略作用 Value Chain Management 价值链管理 • Define value chain and value chain management. • 定义价值和价值链管理 • Describe the goal of value chain management. • 描述价值链管理的目标 • Discuss the requirements for successful value chain management. • 详述成功的价值链管理的要求
LEARNING OUTLINE (cont'd) 要点概览（续） Follow this Learning Outline as you read and study this chapter. 据以下要点概览阅读和学习本章 Value Chain Management(cont'd) 价值链管理（续） Describe the benefits that result from value chain management. ·描述进行价值链管理的优点 Explain the obstaclesto value chain management. ·解释进行价值链管理的障碍 Current Issues in Operations Management 当前运营管理的问题 Discusstechnology's role in manufacturing. ·详述技术在生产过程中的作用 Tellsome of the various quality dimensions. ·列举一些不同的质量维度 Explain ISO 9000 and Six Sigma. ·解释S09000和六西格玛 Describe mass customization and how operations management contributes to it. ·描述批量定制以及运营管理如何对其起作用 2007 Prentice Hall,Inc.All rights reserved 19-3
© 2007 Prentice Hall, Inc. All rights reserved. 19–3 L E A R N I N G O U T L I N E (cont’d) 要点概览（续） Follow this Learning Outline as you read and study this chapter.根 据以下要点概览阅读和学习本章 Value Chain Management (cont’d) 价值链管理（续） • Describe the benefits that result from value chain management. • 描述进行价值链管理的优点 • Explain the obstacles to value chain management. • 解释进行价值链管理的障碍 Current Issues in Operations Management 当前运营管理的问题 • Discuss technology’s role in manufacturing. • 详述技术在生产过程中的作用 • Tell some of the various quality dimensions. • 列举一些不同的质量维度 • Explain ISO 9000 and Six Sigma. • 解释ISO9000和六西格玛 • Describe mass customization and how operations management contributes to it. • 描述批量定制以及运营管理如何对其起作用
What Is Operations Management? 什么是运营管理 ·Operations Management运营管理 The design,operation,and control of the transformation process that converts such resources as labor and raw materials into goods and services that are sold to customers. >将劳动力或原材料等资源变成销售给顾客的最终产品和服务的转 换过程审的设计、运营和痊制。 The Importance of Operations Management ·运营管理的重要性 It encompasses both services and manufacturing >涵盖了服务业和制造业 It is important in effectively and efficiently managing productivity. >对于有效和高效率的管理生产非常重要 It plays a strategic role in an organization's competitive success. >对于组织进行成功的竞争具有战略作用 2007 Prentice Hall,Inc.All rights reserved. 19-4
© 2007 Prentice Hall, Inc. All rights reserved. 19–4 What Is Operations Management? 什么是运营管理 • Operations Management 运营管理 ➢ The design, operation, and control of the transformation process that converts such resources as labor and raw materials into goods and services that are sold to customers. ➢ 将劳动力或原材料等资源变成销售给顾客的最终产品和服务的转 换过程中的设计、运营和控制。 • The Importance of Operations Management • 运营管理的重要性 ➢ It encompasses both services and manufacturing. ➢ 涵盖了服务业和制造业 ➢ It is important in effectively and efficiently managing productivity. ➢ 对于有效和高效率的管理生产非常重要 ➢ It plays a strategic role in an organization’s competitive success. ➢ 对于组织进行成功的竞争具有战略作用
Exhibit 19-1 The Operations System 图表19一1运营系统 Inputs 输入 Outputs 输出 。People人员 ·G00ds 产品 ·Technology ·Services服务 技术 Transformation Capital 资本 Process 。 Equipmen 转换过程 设备 ·Material 原材料 。Information信息 2007 Prentice Hall,Inc.All rights reserved. 19-5
© 2007 Prentice Hall, Inc. All rights reserved. 19–5 Exhibit 19–1 The Operations System 图表 19—1 运营系统 输入 输出 人员 技术 资本 设备 原材料 信息 产品 服务 转换过程