management ninth edition STEPHEN P.ROBBINS MARY COULTER Chapter Strategic 8 Management 第8章 战略管理 PEARSON 2007 Prentice Hall,Inc. PowerPoint Presentation by Charlie Cook All rights reserved. The University of WestAlabama
ninth edition STEPHEN P. ROBBINS PowerPoint Presentation by Charlie Cook The University of West Alabama MARY COULTER © 2007 Prentice Hall, Inc. All rights reserved. Strategic Management 战略管理 Chapter 8 第8章
LEARNING OUTLINE要点概览 Follow this Learning Outline as you read and study this chapter. The Im portance of Strategic Managementr战略管理的重要性 Define strategic management,strategy,and business model. ·定义战略管理、战略和商业模式 ·Explain why strategic management is important.解释为什么战略管理是重要的 The Strategic Management Process战略管理过程 List the six steps in the strategic managementprocess. ·列出战略管理过程的六个步骤 Describe whatmanagers do during externaland internal analyses. ·描述管理者在内外部分析过程中的工作内容 Explain the role of resources,capabilities,and core competencies. ·解释资源、能力和核心竞争力的作用 Define strengths,weaknesses,opportunities,and threats. ·定义优势、劣势、机会和威胁 2007 Prentice Hall,Inc.All rights reserved. 8-2
© 2007 Prentice Hall, Inc. All rights reserved. 8–2 L E A R N I N G O U T L I N E 要点概览 Follow this Learning Outline as you read and study this chapter. The Importance of Strategic Management战略管理的重要性 • Define strategic management, strategy, and business model. • 定义战略管理、战略和商业模式 • Explain why strategic management is important.解释为什么战略管理是重要的 The Strategic Management Process战略管理过程 • List the six steps in the strategic management process. • 列出战略管理过程的六个步骤 • Describe what managers do during external and internal analyses. • 描述管理者在内外部分析过程中的工作内容 • Explain the role of resources, capabilities, and core competencies. • 解释资源、能力和核心竞争力的作用 • Define strengths, weaknesses, opportunities, and threats. • 定义优势、劣势、机会和威胁
LEARNING OUTLINE (cont'd) Follow this Learning Outline as you read and study this chapter. Types of Organizational Strategies组织战略的类型 Describe the three major types of corporate strategies. ·描述三种主要的公司层战略 Discuss the BCG matrixand how it's used. ·详述BCG矩阵及其用法 Describe the role of competitive advantage in business- level strategies.描述业务层战略中竞争优势的作用 Explain Porter's five forces model. ·解释波特的五力模型 Describe Porter's three generic competitive strategies and the rule of three. ·描述波特的三种基本竞争战略及三分律 2007 Prentice Hall,Inc.All rights reserved. 8-3
© 2007 Prentice Hall, Inc. All rights reserved. 8–3 L E A R N I N G O U T L I N E (cont’d) Follow this Learning Outline as you read and study this chapter. Types of Organizational Strategies组织战略的类型 • Describe the three major types of corporate strategies. • 描述三种主要的公司层战略 • Discuss the BCG matrix and how it’s used. • 详述BCG矩阵及其用法 • Describe the role of competitive advantage in businesslevel strategies.描述业务层战略中竞争优势的作用 • Explain Porter’s five forces model. • 解释波特的五力模型 • Describe Porter’s three generic competitive strategies and the rule of three. • 描述波特的三种基本竞争战略及三分律
LEAR NING OUTLINE (cont'd) Follow this Learning Outline as you read and study this chapter. Strategic Management in Today's Environment 当今环境下的战略管理 Explain why strategic flexibility is important. ·解释为什么战略灵活性是重要的 Describe strategies applying e-business techniques. ·描述电子商务战略 Explain what strategies organizations might use to become more customer oriented and to be more innovative. ·解释组织可能会使用什么战略使其更具有顾客导向性和创新性 2007 Prentice Hall,Inc.All rights reserved. 84
© 2007 Prentice Hall, Inc. All rights reserved. 8–4 L E A R N I N G O U T L I N E (cont’d) Follow this Learning Outline as you read and study this chapter. Strategic Management in Today’s Environment 当今环境下的战略管理 • Explain why strategic flexibility is important. • 解释为什么战略灵活性是重要的 • Describe strategies applying e-business techniques. • 描述电子商务战略 • Explain what strategies organizations might use to become more customer oriented and to be more innovative. • 解释组织可能会使用什么战略使其更具有顾客导向性和创新性
Strategic Managementr战略管理 What managers do to develop the organization's strategies. ·解释管理者为制定组织战略而做的工作 Strategies:组织战略 The decisions and actions that determine the long-run performance of an organization. ·是决定组织长期绩效的决策和行动 2007 Prentice Hall,Inc.All rights reserved. 8-5
© 2007 Prentice Hall, Inc. All rights reserved. 8–5 Strategic Management战略管理 • What managers do to develop the organization’s strategies. • 解释管理者为制定组织战略而做的工作 Strategies组织战略 • The decisions and actions that determine the long-run performance of an organization. • 是决定组织长期绩效的决策和行动