management ninth edition STEPHEN P.ROBBINS MARY COULTER Chapter Managing in a Global 4 Environment 第四章 全球环境中的管理 PEARSON 2007 Prentice Hall,Inc. PowerPoint Presentation by Charlie Cook All rights reserved. The University of WestAlabama
ninth edition STEPHEN P. ROBBINS PowerPoint Presentation by Charlie Cook The University of West Alabama MARY COULTER © 2007 Prentice Hall, Inc. All rights reserved. Managing in a Global Environment 全球环境中的管理 Chapter 4 第 四 章
LEARNING OUTLINE要点概览 Follow this Learning Outline as you read and study this chapter. 当你阅读和学习本章时根据这些要点概览来学 What Your Global Perspective?你持有怎样的全球观？ ·Define parochialism.定义狭隘主义 Contrast ethnocentric,polycentric,and geocentric attitudes towards global business. ·比较对待全球经营的三种态度：民族中心论、多国中心论和全球中心论 Explain why it's important for managers to be sensitive to global differences.解释为何对管理者来说保持对全球差异的敏感度是重要的 Understanding the Global Environmenti理解全球环境 ·Describe the current status of the European Union.描述欧盟现状 Discuss the North American Free Trade Agreement and other regional trade alliances in Latin America. ·详述北美自由贸易协定和其他拉美的区域性贸易联盟 Tell about the Association of Southeast Asian Nations. ·详述东南亚国家联盟 2007 Prentice Hall,Inc.All rights reserved. 4-2
© 2007 Prentice Hall, Inc. All rights reserved. 4–2 L E A R N I N G O U T L I N E要点概览 Follow this Learning Outline as you read and study this chapter. 当你阅读和学习本章时根据这些要点概览来学 What Your Global Perspective?你持有怎样的全球观？ • Define parochialism.定义狭隘主义 • Contrast ethnocentric, polycentric, and geocentric attitudes towards global business. • 比较对待全球经营的三种态度:民族中心论、多国中心论和全球中心论 • Explain why it’s important for managers to be sensitive to global differences.解释为何对管理者来说保持对全球差异的敏感度是重要的 Understanding the Global Environment理解全球环境 • Describe the current status of the European Union.描述欧盟现状 • Discuss the North American Free Trade Agreement and other regional trade alliances in Latin America. • 详述北美自由贸易协定和其他拉美的区域性贸易联盟 • Tell about the Association of Southeast Asian Nations. • 详述东南亚国家联盟
LEARNING OUTLINE(cont'd) Follow this Learning Outline as you read and study this chapter. 当你阅读和学习本章时根据这些要点概览来学 Understanding the Global Environment:理解全球环境 Explain the interdependence that globalization involves. 解释全球化涉及的相互依存的关系 Discuss the role of the WTO. ·详述世界贸易组织的职能 Doing Business Globally全球化经营 Contrast multinational,multidomestic,global,transnational,and born global organizations. ·比较跨国公司、多国公司、全球公司、无边界组织和初始全球化组织 Describe the different ways organizations can go international. ·描述组织走向全球化的不同方式 Define global sourcing,exporting,importing,licensing,and franchising. 定义全球外购、出口、进口、许可证经营和特许经营 Describe global strategic alliances,joint ventures,and foreign subsidiaries.描述全球战略联盟、合资企业和外国子公司 2007 Prentice Hall,Inc.All rights reserved
© 2007 Prentice Hall, Inc. All rights reserved. 4–3 L E A R N I N G O U T L I N E (cont’d) Follow this Learning Outline as you read and study this chapter. 当你阅读和学习本章时根据这些要点概览来学 Understanding the Global Environment理解全球环境 • Explain the interdependence that globalization involves. 解释全球化涉及的相互依存的关系 • Discuss the role of the WTO. • 详述世界贸易组织的职能 Doing Business Globally全球化经营 • Contrast multinational, multidomestic, global, transnational, and born global organizations. • 比较跨国公司、多国公司、全球公司、无边界组织和初始全球化组织 • Describe the different ways organizations can go international. • 描述组织走向全球化的不同方式 • Define global sourcing, exporting, importing, licensing, and franchising. 定义全球外购、出口、进口、许可证经营和特许经营 • Describe global strategic alliances, joint ventures, and foreign subsidiaries.描述全球战略联盟、合资企业和外国子公司
LEARNING OUTLINE(cont'd) Follow this Learning Outline as you read and study this chapter.当你阅读 和学习本章时根据这些要点概览来学 Managing in a Global Environment(cont'd) 在全球环境中进行管理 Explain how the global legal-political and economic environments affect managers. ·解释全球法律一政治和经济环境如何影响管理者 Discuss Hofstede's five dimensions for assessing cultures.讨论霍夫斯泰德评价民族文化的四个维度 Explain the nine GLOBE dimensions for assessing cultures.解释评价民族文化的GLOBE的九个维度 Discuss the challenges of doing business globally in today's world.讨论当今世界中全球化经营的挑战 2007 Prentice Hall,Inc.All rights reserved. 4-4
© 2007 Prentice Hall, Inc. All rights reserved. 4–4 L E A R N I N G O U T L I N E (cont’d) Follow this Learning Outline as you read and study this chapter.当你阅读 和学习本章时根据这些要点概览来学 Managing in a Global Environment (cont’d) 在全球环境中进行管理 • Explain how the global legal-political and economic environments affect managers. • 解释全球法律—政治和经济环境如何影响管理者 • Discuss Hofstede’s five dimensions for assessing cultures.讨论霍夫斯泰德评价民族文化的四个维度 • Explain the nine GLOBE dimensions for assessing cultures.解释评价民族文化的GLOBE的九个维度 • Discuss the challenges of doing business globally in today’s world.讨论当今世界中全球化经营的挑战
The Global Marketplace:全球的市场 ·Opportunities and Challenges机遇与挑战 >Coping with the sudden appearance of new competitors.对待突然出现的新的竞争者 >Acknowledging cultural,political,and economic differences承认文化的、政治的和经济的不同 >Dealing with increased uncertainty,fear,and anxiety 处理增长的不确定性、恐慌和焦虑的情绪 >Adapting to changes in the global environment 适应全球环境的变化 >Avoiding parochialism 避免狭隘主义 2007 Prentice Hall,Inc.All rights reserved. 4
© 2007 Prentice Hall, Inc. All rights reserved. 4–5 The Global Marketplace全球的市场 • Opportunities and Challenges机遇与挑战 ➢Coping with the sudden appearance of new competitors对待突然出现的新的竞争者 ➢Acknowledging cultural, political, and economic differences承认文化的、政治的和经济的不同 ➢Dealing with increased uncertainty, fear, and anxiety 处理增长的不确定性、恐慌和焦虑的情绪 ➢Adapting to changes in the global environment 适应全球环境的变化 ➢Avoiding parochialism 避免狭隘主义