MobilizingCompany Resources to ProduceCompetitive AdvantageCompetitiveAdvantageStrategic Assets andMarketAchievementsCoreandDistinctiveCompetenciesCapabilitiesCompanyResources
Mobilizing Company Resources to Produce Competitive Advantage Competitive Advantage Strategic Assets and Market Achievements Core and Distinctive Competencies Capabilities Company Resources
Core Competenciesvs. Distinctive CompetenciesAcore competenceis a well-performed internalactivity that is central (not peripheral or incidental) toa company's competitivenessandprofitabilityAdistinctive competenceis a competitivelyvaluable activitythat a company performsbetterthanitsrivals
Core Competencies vs. Distinctive Competencies • A core competence is a well-performed internal activity that is central (not peripheral or incidental) to a company’s competitiveness and profitability • A distinctive competence is a competitively valuable activity that a company performs better than its rivals
Core Competencies: AValuable CompanyResourceOften,a core competence resultsfromcollaborationamong differentparts of an organizationTypically,corecompetenciesreside in a companys people,not inassets on the balance sheetAcore competencegives a company apotentiallyvaluable competitive capabilityand represents adefinite competitiveasset
Core Competencies: A Valuable Company Resource • Often, a core competence results from collaboration among different parts of an organization • Typically, core competencies reside in a company’s people, not in assets on the balance sheet • A core competence gives a company a potentially valuable competitive capability and represents a definite competitive asset