《电子商务英语》（英文版）Chapter 14 E-Commerce Strategy and Global EC

Organizational Strategy Concepts and overview Strategic Planning Tools SWOT analysis A methodology that surveys external opportunities and threats and relates them to internal strengths and weaknesses competitor analysis grid A strategic planning tool that highlights points of differentiation between competitors and the target firm Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 16 Organizational Strategy: Concepts and Overview • Strategic Planning Tools SWOT analysis A methodology that surveys external opportunities and threats and relates them to internal strengths and weaknesses competitor analysis grid A strategic planning tool that highlights points of differentiation between competitors and the target firm

Organizational Strategy Concepts and Overview Strategic Planning Tools scenario planning a strategic planning methodology that generates plausible alternative futures to help decision makers identify actions that can be taken today to ensure success in the future Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 17 Organizational Strategy: Concepts and Overview • Strategic Planning Tools scenario planning A strategic planning methodology that generates plausible alternative futures to help decision makers identify actions that can be taken today to ensure success in the future