Chapter 3 Retailing in Electronic commerce Products and services
Chapter 3 Retailing in Electronic Commerce: Products and Services
Learning objectives Describe electronic retailing(e-tailing) and its characteristics 2. Define and describe the primary e-tailing business models 3. Describe how online travel and tourism services operate and their impact on the industry Electronic Commerc Prentice Hall 2006
Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe electronic retailing (e-tailing) and its characteristics. 2. Define and describe the primary e-tailing business models. 3. Describe how online travel and tourism services operate and their impact on the industry
Learning objectives 4. Discuss the online employment market, including its participants, benefits, and limitations 5. Describe online real estate services 6. Discuss online stock-trading services 7. Discuss cyberbanking and online personal finance 8. Describe on-demand delivery by e-grocers Electronic Commerc Prentice Hall 2006
Electronic Commerce Prentice Hall © 2006 3 Learning Objectives 4. Discuss the online employment market, including its participants, benefits, and limitations. 5. Describe online real estate services. 6. Discuss online stock-trading services. 7. Discuss cyberbanking and online personal finance. 8. Describe on-demand delivery by e-grocers
Learning objectives 9. Describe the delivery of digital products and online entertainment 10. Discuss various e-tail consumer aids, including comparison-shopping aids 11. Identify the critical success factors and failure avoidance tactics for direct online marketing and e-tailing 12 Describe reintermediation channel conflict. and personalIzation in e-talling Electronic Commerc Prentice Hall 2006
Electronic Commerce Prentice Hall © 2006 4 Learning Objectives 9. Describe the delivery of digital products and online entertainment. 10. Discuss various e-tail consumer aids, including comparison-shopping aids. 11. Identify the critical success factors and failure avoidance tactics for direct online marketing and e-tailing. 12. Describe reintermediation, channel conflict, and personalization in e-tailing
Internet Marketing and Electronic Retailing Overview of Electronic Retailing electronic retailing (e-tailing) Retailing conducted online over the Internet e-tailers Retailers who sell over the Internet Electronic Commerc Prentice Hall 2006 5
Electronic Commerce Prentice Hall © 2006 5 Internet Marketing and Electronic Retailing • Overview of Electronic Retailing electronic retailing (e-tailing) Retailing conducted online, over the Internet e-tailers Retailers who sell over the Internet