What is a Marketing Information System (MIS)? 5-6 A MIS consists of people,equipment, and procedures to gather,sort,analyze, evaluate and distribute needed,timely, and accurate information to marketing decision makers. The MIS helps managers to: 1. Assess Information Needs, 2. Develop Needed Information, 3 Distribute Information. 對计至（竹宜多大孝 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 5－6 What is a Marketing Information System (MIS)? A MIS consists of people, equipment, and procedures to gather, sort, analyze, evaluate and distribute needed, timely, and accurate information to marketing decision makers. The MIS helps managers to: 1. Assess Information Needs, 2. Develop Needed Information, 3. Distribute Information
ll.The Marketing Information System Marketing Managers 5-7 Distributing Assessing Information Needs Information Internal Analysis. Records Marketing Marketing Research Intelligence Marketing Environment 對至（竹置多大芳 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 5－7 Information Analysis Internal Records Marketing Research Marketing Intelligence Distributing Information Assessing Needs Marketing Managers Marketing Environment Marketing Decisions and Communications II. The Marketing Information System
MIS 5-8 Internal records system:info.available in everyday ecord of every department. Marketing intelligence system:info.about the competition obtained from the internal or external sources Marketing research system:seeking info.about the market,the customer through a formal study in order to find a solution to a specific problem. Information analysis system:to make the info.obtained more usable to managers through some statistic analysis 對补至（竹置多大孝 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 5－8 MIS •Internal records system: info. available in everyday record of every department. • Marketing intelligence system: info. about the competition obtained from the internal or external sources • Marketing research system: seeking info. about the market, the customer through a formal study in order to find a solution to a specific problem. • Information analysis system: to make the info. obtained more usable to managers through some statistic analysis
lll.The Marketing Research Process :封至（竹宜多大差 国际商学院市场营销学系 University of Intemational Business and Economic
III. The Marketing Research Process 国际商学院 市场营销学系
Ill.The Marketing Research Process Defining the 5-10 Problem Developing the Research Plan Implementing the Research Plan Interpreting and Reporting the Findings 滋 计至（竹置多大学 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 Defining the 5－10 Problem Developing the Research Plan Implementing the Research Plan Interpreting and Reporting the Findings III. The Marketing Research Process