Impact of threshold features and criticalsuccess factors on consumer benefitConsumerbenefitCritical success factors:Customer's expectationSupplier offered threshold featuresSupplierPerformance
Supplier Performance Consumer benefit Supplier offered threshold features Critical success factors: Customer’s expectation Impact of threshold features and critical success factors on consumer benefit
2 generic approaches ofcompetitive advantageGoal of the companyBusiness strategyProvide somethingPerformanceDifferentiationunigue that is valdableadvantageto buyersCompetitiveadvantageProvide a productCost leadershipwithlowestpricePriceadvantage(Cost/price leadership)Become the costleader in the industryCOMP7880-SO-7
Goal of the companyBusiness strategy Provide something unique that is valuable to buyers Provide a product with lowest price Become the cost leader in the industry Differentiation Cost leadership (Cost/price leadership) Unique product with price premium Performance advantage Price advantage Similar product with lower price Competitive advantage 2 generic approaches of competitive advantage COMP7880-SO-7