introduction 广州牙膏厂 CLICK RE
Introduction 广州牙膏厂
ontent 1. Market segmenting 2. Market Targeting 3. Market Positioning
1. Market segmenting 2. Market Targeting 3. Market Positioning
Analysis framework 3CS Customers Competitors C ompany T 4Ps
8 Analysis Framework 3C’s Customers Competitors Company S T P 4P’s
Steps in STP Marketing Market Market Market Segmentation Targeting Positioning 1. Identify 3. Evaluate 5. Identify segmentation attractiveness possible variables and of each positioning concepts for segment the segment each target market segment 4. Select the 2. Develop target 6. Select profiles of segment(s) develop, and communicate resulting the chosen I segments positioning concep
9 Steps in STP Marketing 1. Identify segmentation variables and segment the market 2. Develop profiles of resulting segments Market Segmentation 3. Evaluate attractiveness of each segment 4. Select the target segment(s) Market Targeting 5. Identify possible positioning concepts for each target segment 6. Select, develop, and communicate the chosen positioning concept Market Positioning
1. Marketing Segmentation Bases for Segmenting Markets Effective Segmentation
10 Bases for Segmenting Markets Effective Segmentation 1. Marketing Segmentation