WHO FRAMEWORK CONVENTION ON TOBACCO CONTROL 21 and 22)and International cooperation consequences of tobacco consumption and and resources(Articles 25 and 26)help exposure to tobacco smoke"(1). Parties maximize best practices,share 圈EgTg experiences and avoid interference from the In Article 7(Non-price measures to reduce tobacco industry. the demand for tobacco),the WHO FCTC mandates:"Each Party shall adopt and The text of the WHO FCTC,and the success implement effective legislative,executive, Article 13.Tobacco advertising,promotion in implementing effective national and administrative or other measures necessary and sponsorship. global tobacco control policies since its to implement its obligations pursuant to Article 14.Reduction measures concerning entry into force,demonstrates strong Articles 8 to 13...The Conference of the tobacco dependence and cessation. international commitment to ending the Parties shall propose appropriate guidelines Article 15.Illicit trade in tobacco products. tobacco epidemic.The treaty establishes for the implementation of the provisions of Article 16.Sales to and by minors. standards that underpin and drive tobacco these Articles"(1). Article 17.Provision of support for control throughout the world and reinforces economically viable alternative activities. the role and strength of international The COP unanimously adopted quidelines law as a tool to prevent disease and for Article 11 in November 2008 and In addition to these supply and demand disability.The power of this treaty lies not unanimously adopted Article 12 guidelines measures,the WHO FCTC provides guidance only in its obligations,which are binding in November 2010.These guidelines and encouragement for collaboration in for all Parties,but also in the formal establish high standards of accountability implementation;in particular,sections demonstration of the need,recognized for treaty compliance and indude dear addressing General obligations(Article 5). globally,to "protect present and future statements of purpose,objectives and Scientific and technical cooperation and generations from the devastating health, guiding principles. communication of information(Articles 20, social,environmental and economic Many countries can easily improve policies by increasing the size of warning labels,strengthening the wording of warnings and making them more specific, and including pictures rather than text-only warnings. WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC,2011 13
WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011 13 Many countries can easily improve policies by increasing the size of warning labels, strengthening the wording of warnings and making them more specific, and including pictures rather than text-only warnings. Article 13. Tobacco advertising, promotion and sponsorship. Article 14. Reduction measures concerning tobacco dependence and cessation. Article 15. Illicit trade in tobacco products. Article 16. Sales to and by minors. Article 17. Provision of support for economically viable alternative activities. In addition to these supply and demand measures, the WHO FCTC provides guidance and encouragement for collaboration in implementation; in particular, sections addressing General obligations (Article 5), Scientific and technical cooperation and communication of information (Articles 20, 21 and 22) and International cooperation and resources (Articles 25 and 26) help Parties maximize best practices, share experiences and avoid interference from the tobacco industry. The text of the WHO FCTC, and the success in implementing effective national and global tobacco control policies since its entry into force, demonstrates strong international commitment to ending the tobacco epidemic. The treaty establishes standards that underpin and drive tobacco control throughout the world and reinforces the role and strength of international law as a tool to prevent disease and disability. The power of this treaty lies not only in its obligations, which are binding for all Parties, but also in the formal demonstration of the need, recognized globally, to “protect present and future generations from the devastating health, social, environmental and economic consequences of tobacco consumption and exposure to tobacco smoke” (1). In Article 7 (Non-price measures to reduce the demand for tobacco), the WHO FCTC mandates: “Each Party shall adopt and implement effective legislative, executive, administrative or other measures necessary to implement its obligations pursuant to Articles 8 to 13 … The Conference of the Parties shall propose appropriate guidelines for the implementation of the provisions of these Articles” (1). The COP unanimously adopted guidelines for Article 11 in November 2008 and unanimously adopted Article 12 guidelines in November 2010. These guidelines establish high standards of accountability for treaty compliance and include clear statements of purpose, objectives and guiding principles
Article 11-Packaging and labelling of tobacco products The WHO FCTC is an evidence-based be approved by the competent national dangers of tobacco,although there is still treaty:nowhere is this more clear than in authority; work to be done in most countries and Article 11,which sets out strong,clear should cover 50%or more of the in all regions.Many countries can easily and legally obligatory standards for health principal pack display areas,but should improve policies by increasing the size of warning labels on tobacco packaging.These be no less than 30%; warning labels,strengthening the wording standards are derived from strong data be large,clear,visible and legible; of warnings and making them more specific, that health warnings encourage tobacco not use misleading terms like"light" and including pictures rather than text-only users to quit and help keep young people and "mild"; warnings. from starting.Article 11 forms the basis be rotated periodically to remain fresh for international action to communicate and novel to consumers; the health risks of tobacco,and requires display information on relevant all Parties to implement compliant constituents and emissions of tobacco warning labels on all tobacco products products as defined by national authorities; sold or otherwise distributed within their appear in the principal language(s)of jurisdictions within three years after entry the country. into force of the treaty for that Party. The strength of the language and of the Article 11 of the WHO FCTC requires obligations set forth in Article 11 have led that health warning labels on tobacco to measurable global progress in providing packaging (2): people with effective warnings about the WHO FCTC health warnings database In order to promote international cooperation,the COP requested use.Each measure reflects one or more provisions of the WHO that WHO's Tobacco Free Initiative(TFI)establish and maintain FCTC,and the package of six measures is an important entry a central database of pictorial health warnings and messages. point for scaling up efforts to reduce the demand for tobacco. TFI,in collaboration with the WHO FCTC Convention Secretariat, MPOWER is an integral part of the WHO Action Plan for the has established such a database to facilitate sharing of pictorial Prevention and Control of Noncommunicable Diseases(3), health warnings and messages among countries and Parties.* which was endorsed at the 61st World Health Assembly in 2008 This type of assistance and support are part of WHO's larger and reflects the commitment of WHO Member States to the tobacco control programme driven by the WHO FCTC.To provide implementation of the WHO FCTC. technical assistance to help Member States fulfil some of their commitments to the treaty,WHO has proposed the MPOWER *The health warnings database is freely accessible to the public package of measures.MPOWER supports the implementation of at:http://www.who.int/tobacco/healthwarningsdatabase/en/ six effective tobacco control measures proven to reduce tobacco index.html 14 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC,2011
14 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011 Article 11 – Packaging and labelling of tobacco products The WHO FCTC is an evidence-based treaty: nowhere is this more clear than in Article 11, which sets out strong, clear and legally obligatory standards for health warning labels on tobacco packaging. These standards are derived from strong data that health warnings encourage tobacco users to quit and help keep young people from starting. Article 11 forms the basis for international action to communicate the health risks of tobacco, and requires all Parties to implement compliant warning labels on all tobacco products sold or otherwise distributed within their jurisdictions within three years after entry into force of the treaty for that Party. Article 11 of the WHO FCTC requires that health warning labels on tobacco packaging (2): ■ be approved by the competent national authority; ■ should cover 50% or more of the principal pack display areas, but should be no less than 30%; ■ be large, clear, visible and legible; ■ not use misleading terms like “light” and “mild”; ■ be rotated periodically to remain fresh and novel to consumers; ■ display information on relevant constituents and emissions of tobacco products as defined by national authorities; ■ appear in the principal language(s) of the country. The strength of the language and of the obligations set forth in Article 11 have led to measurable global progress in providing people with effective warnings about the dangers of tobacco, although there is still work to be done in most countries and in all regions. Many countries can easily improve policies by increasing the size of warning labels, strengthening the wording of warnings and making them more specific, and including pictures rather than text-only warnings. In order to promote international cooperation, the COP requested that WHO’s Tobacco Free Initiative (TFI) establish and maintain a central database of pictorial health warnings and messages. TFI, in collaboration with the WHO FCTC Convention Secretariat, has established such a database to facilitate sharing of pictorial health warnings and messages among countries and Parties.* This type of assistance and support are part of WHO’s larger tobacco control programme driven by the WHO FCTC. To provide technical assistance to help Member States fulfil some of their commitments to the treaty, WHO has proposed the MPOWER package of measures. MPOWER supports the implementation of six effective tobacco control measures proven to reduce tobacco use. Each measure reflects one or more provisions of the WHO FCTC, and the package of six measures is an important entry point for scaling up efforts to reduce the demand for tobacco. MPOWER is an integral part of the WHO Action Plan for the Prevention and Control of Noncommunicable Diseases (3), which was endorsed at the 61st World Health Assembly in 2008 and reflects the commitment of WHO Member States to the implementation of the WHO FCTC. * The health warnings database is freely accessible to the public at: http://www.who.int/tobacco/healthwarningsdatabase/en/ index.html WHO FCTC health warnings database
Guidelines for implementation of Article 11 The purpose of the Article 11 quidelines is to assist Parties in Process for developing effective packaging meeting their WHO FCTC obligations and to suggest means by and labelling requirements which Parties can increase the effectiveness of their packaging Warning labels should appear on all tobacco packaging,and and labelling measures.The substance of the Article 11 guidelines those labels should be effective in accurately conveying the is separated into seven sections(2). health risks of smoking.This section of the quidelines addresses considerations that each Party must take into account to Developing effective packaging and accomplish this. labelling requirements The Artide 11 guidelines articulate recommendations on design Developing effective packaging and elements of effective warning labels and display of information on labelling restrictions constituents and emissions,and encourage the following measures Tobacco packaging should not be misleading.The guidelines to increase the effectiveness of packaging and labelling(2). specifically recommend that figures for emission yields not be Warning labels should cover as much of the principal display included on tobacco packages,and that Parties consider plain areas as possible. generic packaging that restricts the use of logos,brand images If used,pictures should be in full colour. and promotional information by limiting packaging only to brand Warnings should appear on the front and back of packs,as names and product names displayed in a standard colour and well as at the top of principal display areas,to maximize their font style. visibility and in such a way that the opening of the package does not permanently damage or conceal the warning. Legal measures Parties should consider printing warnings on cigarette filters and/or on other related materials(e.g.packages of cigarette To assist Parties in generating and implementing enforceable measures that satisfy WHO FCTC requirements,the guidelines tubes,filters and papers)as well as other instruments(e.g. include a number of specific recommendations on drafting those used for water pipe smoking). legislation to ensure that effective warning labels are included on Warnings should address different issues related to tobacco all tobacco products. use,in addition to harmful health effects and the impact of second-hand tobacco smoke exposure (e.g.Advice on cessation,the addictive nature of tobacco,adverse economic Enforcement and social outcomes such as the annual cost of purchasing Appropriate infrastructure and budget are critical to enforcement. tobacco products,the impact of tobacco use on others, Parties should ensure that all stakeholders are aware of new adverse environmental outcomes,and tobacco industry labelling measures and use inspectors or agents to conduct practices). spot checks at import,export and retail facilities.Reactions to Warnings may be designed to target subgroups (e.g.youth). noncompliance must be rapid and,if possible,the public should Warnings should not contain quantitative or qualitative be empowered to report noncompliance and file complaints. statements about tobacco constituents and emissions(e.g. tar,nicotine and carbon monoxide figures)that might imply Monitoring and evaluating packaging and that one brand is less harmful than another. labelling measures Where possible,warnings should undergo pre-market Monitoring and evaluating the effects of tobacco control testing to assess their effectiveness with the intended target measures are critical to assess their impact,identify where population. improvements are needed,and add to the body of best-practice Parties should look to pack warnings used elsewhere evidence.The guidelines note that monitoring and evaluation are for best-practice examples on how to implement this ongoing processes. intervention. Where quit line services are available,quit line numbers International cooperation can be included on warning labels to improve linkage to The guidelines note that international cooperation is needed to cessation services. maximize the effectiveness of packing and labelling provisions. Parties should consider legislation to mandate plain,generic The WHO FCTC provides for and promotes cooperation, packaging and prohibit or restrict the use of logos,colours, information and expertise exchange,and support between and brand images or promotional information. among Parties in several areas. WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC,2011 15
WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011 15 Guidelines for implementation of Article 11 The purpose of the Article 11 guidelines is to assist Parties in meeting their WHO FCTC obligations and to suggest means by which Parties can increase the effectiveness of their packaging and labelling measures. The substance of the Article 11 guidelines is separated into seven sections (2). Developing effective packaging and labelling requirements The Article 11 guidelines articulate recommendations on design elements of effective warning labels and display of information on constituents and emissions, and encourage the following measures to increase the effectiveness of packaging and labelling (2). ■ Warning labels should cover as much of the principal display areas as possible. ■ If used, pictures should be in full colour. ■ Warnings should appear on the front and back of packs, as well as at the top of principal display areas, to maximize their visibility and in such a way that the opening of the package does not permanently damage or conceal the warning. ■ Parties should consider printing warnings on cigarette filters and/or on other related materials (e.g. packages of cigarette tubes, filters and papers) as well as other instruments (e.g. those used for water pipe smoking). ■ Warnings should address different issues related to tobacco use, in addition to harmful health effects and the impact of second-hand tobacco smoke exposure (e.g. Advice on cessation, the addictive nature of tobacco, adverse economic and social outcomes such as the annual cost of purchasing tobacco products, the impact of tobacco use on others, adverse environmental outcomes, and tobacco industry practices). ■ Warnings may be designed to target subgroups (e.g. youth). ■ Warnings should not contain quantitative or qualitative statements about tobacco constituents and emissions (e.g. tar, nicotine and carbon monoxide figures) that might imply that one brand is less harmful than another. ■ Where possible, warnings should undergo pre-market testing to assess their effectiveness with the intended target population. ■ Parties should look to pack warnings used elsewhere for best-practice examples on how to implement this intervention. ■ Where quit line services are available, quit line numbers can be included on warning labels to improve linkage to cessation services. ■ Parties should consider legislation to mandate plain, generic packaging and prohibit or restrict the use of logos, colours, brand images or promotional information. Process for developing effective packaging and labelling requirements Warning labels should appear on all tobacco packaging, and those labels should be effective in accurately conveying the health risks of smoking. This section of the guidelines addresses considerations that each Party must take into account to accomplish this. Developing effective packaging and labelling restrictions Tobacco packaging should not be misleading. The guidelines specifically recommend that figures for emission yields not be included on tobacco packages, and that Parties consider plain, generic packaging that restricts the use of logos, brand images and promotional information by limiting packaging only to brand names and product names displayed in a standard colour and font style. Legal measures To assist Parties in generating and implementing enforceable measures that satisfy WHO FCTC requirements, the guidelines include a number of specific recommendations on drafting legislation to ensure that effective warning labels are included on all tobacco products. Enforcement Appropriate infrastructure and budget are critical to enforcement. Parties should ensure that all stakeholders are aware of new labelling measures and use inspectors or agents to conduct spot checks at import, export and retail facilities. Reactions to noncompliance must be rapid and, if possible, the public should be empowered to report noncompliance and file complaints. Monitoring and evaluating packaging and labelling measures Monitoring and evaluating the effects of tobacco control measures are critical to assess their impact, identify where improvements are needed, and add to the body of best-practice evidence. The guidelines note that monitoring and evaluation are ongoing processes. International cooperation The guidelines note that international cooperation is needed to maximize the effectiveness of packing and labelling provisions. The WHO FCTC provides for and promotes cooperation, information and expertise exchange, and support between and among Parties in several areas
Article 12-Education,communication, training and public awareness Understanding that even the most effective Parties to provide the public with widely environmental consequences of tobacco warning labels are not sufficient,Article accessible and comprehensive information production.Parties are also required to 12 of the WHO FCTC contains obligations on the addictiveness of tobacco and the give the public access to a wide range of for Parties to promote and strengthen risks and harms of tobacco consumption information on the tobacco industry. public awareness of tobacco control issues and exposure to tobacco smoke,as well through other means.Artide 12 requires as the adverse health,economic and Education,communication and training are most effective when incorporated into a comprehensive tobacco control programme. 。可一：十c可西法☑ f3孔千4而 16 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC,2011
16 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011 Article 12 – Education, communication, training and public awareness Understanding that even the most effective warning labels are not sufficient, Article 12 of the WHO FCTC contains obligations for Parties to promote and strengthen public awareness of tobacco control issues through other means. Article 12 requires Parties to provide the public with widely accessible and comprehensive information on the addictiveness of tobacco and the risks and harms of tobacco consumption and exposure to tobacco smoke, as well as the adverse health, economic and Education, communication and training are most effective when incorporated into a comprehensive tobacco control programme. environmental consequences of tobacco production. Parties are also required to give the public access to a wide range of information on the tobacco industry
Guidelines for implementation of Article 12 The objectives of the Article 12 guidelines are to identify Ensuring wide access to information on the key measures needed to successfully educate,communicate tobacco industry with and train people on the health,social,economic and The quidelines outline the many strategies employed by the environmental consequences of tobacco production and consumption and of exposure to tobacco smoke,and to guide tobacco industry to undermine tobacco control,and reference the Parties in establishing a sustainable infrastructure needed to obligation under WHO FCTC Article 5.3 to ensure that policies support these measures.As with other WHO FCTC guidelines, are free from tobacco industry influence.To be effective,tobacco control education,communication and training require accurate these draw on the best available evidence,best practices and experience.The guidelines also articulate a set of guiding and truthful information about the tobacco industry;in turn, principles for implementation.The substance of the Article 12 Parties are required to make such information freely and readily quidelines falls into six sections(4): accessible to the public. Providing an infrastructure to raise public Strengthening international cooperation awareness The guidelines recognize the importance of sharing information The guidelines emphasize that effectively raising public and best practices between and among countries as well as the awareness requires solid,sustainable infrastructure that should importance of collaborating to raise global public awareness of include a tobacco control focal point within the national tobacco control. government to catalyse,coordinate and facilitate delivery of tobacco-related education,communication and training programmes,and to monitor and evaluate these programmes. Monitoring of implementation and revision of the guidelines Running effective education, The guidelines emphasize the need for Parties to monitor, communication and training programmes evaluate and revise their communication,education and The guidelines provide definitions of key terms relevant to training measures to facilitate comparisons,observe trends and awareness raising as well as tactics for Parties to implement provide clear goals for implementation.Evaluation should also effective strategies.These definitions emphasize that education, include determination of need.formulation of objectives and communication and training are most effective when incorporated identification of resources required before initiating awareness into a comprehensive tobacco control programme,and that they raising programmes. require a sustainable approach to maintain effectiveness. Additionally,10 annexes are appended to the Article 12 guidelines that provide practical ideas for implementation. Involving civil society These annexes are a series of lists,including checklists for an Parties are encouraged to actively involve civil society in planning, action plan for implementation of education,communication developing,implementing,monitoring and evaluating tobacco and training activities within a comprehensive tobacco control education,communication and training programmes. control programme,and for research-based strategies and Governments should also identify and involve key community programmes.Eight additional lists follow these checklists and tobacco control leadership and consider providing direct financial or cover specific public awareness,education and training topic other support to tobacco control efforts undertaken by civil society. areas. WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC,2011 17
WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011 17 The objectives of the Article 12 guidelines are to identify key measures needed to successfully educate, communicate with and train people on the health, social, economic and environmental consequences of tobacco production and consumption and of exposure to tobacco smoke, and to guide Parties in establishing a sustainable infrastructure needed to support these measures. As with other WHO FCTC guidelines, these draw on the best available evidence, best practices and experience. The guidelines also articulate a set of guiding principles for implementation. The substance of the Article 12 guidelines falls into six sections (4): Providing an infrastructure to raise public awareness The guidelines emphasize that effectively raising public awareness requires solid, sustainable infrastructure that should include a tobacco control focal point within the national government to catalyse, coordinate and facilitate delivery of tobacco-related education, communication and training programmes, and to monitor and evaluate these programmes. Running effective education, communication and training programmes The guidelines provide definitions of key terms relevant to awareness raising as well as tactics for Parties to implement effective strategies. These definitions emphasize that education, communication and training are most effective when incorporated into a comprehensive tobacco control programme, and that they require a sustainable approach to maintain effectiveness. Involving civil society Parties are encouraged to actively involve civil society in planning, developing, implementing, monitoring and evaluating tobacco control education, communication and training programmes. Governments should also identify and involve key community tobacco control leadership and consider providing direct financial or other support to tobacco control efforts undertaken by civil society. Ensuring wide access to information on the tobacco industry The guidelines outline the many strategies employed by the tobacco industry to undermine tobacco control, and reference the obligation under WHO FCTC Article 5.3 to ensure that policies are free from tobacco industry influence. To be effective, tobacco control education, communication and training require accurate and truthful information about the tobacco industry; in turn, Parties are required to make such information freely and readily accessible to the public. Strengthening international cooperation The guidelines recognize the importance of sharing information and best practices between and among countries as well as the importance of collaborating to raise global public awareness of tobacco control. Monitoring of implementation and revision of the guidelines The guidelines emphasize the need for Parties to monitor, evaluate and revise their communication, education and training measures to facilitate comparisons, observe trends and provide clear goals for implementation. Evaluation should also include determination of need, formulation of objectives and identification of resources required before initiating awareness raising programmes. Additionally, 10 annexes are appended to the Article 12 guidelines that provide practical ideas for implementation. These annexes are a series of lists, including checklists for an action plan for implementation of education, communication and training activities within a comprehensive tobacco control programme, and for research-based strategies and programmes. Eight additional lists follow these checklists and cover specific public awareness, education and training topic areas. Guidelines for implementation of Article 12