Business Intelligence: A Managerial Perspective on Analytics(3rd Edition) INTELLIGENCE A Managerial Perspective on Analytics Chapter 1 An overview of Business EFRAUTI RRAN Intelligence, Analytics, and Decision Support
Chapter 1: An Overview of Business Intelligence, Analytics, and Decision Support Business Intelligence: A Managerial Perspective on Analytics (3rd Edition)
Learning Objectives Understand today's turbulent business environment and describe how organizations survive and even excel in such an environment (solving problems and exploiting opportunities Understand the need for computerized support of managerial decision making Describe the business intelligence(Bl) methodology and concepts Understand the various types of analytics Copynight@ 2014 Pearson Education, Inc Slide 1-2
Copyright © 2014 Pearson Education, Inc. Slide 1- 2 Learning Objectives ▪ Understand today's turbulent business environment and describe how organizations survive and even excel in such an environment (solving problems and exploiting opportunities) ▪ Understand the need for computerized support of managerial decision making ▪ Describe the business intelligence (BI) methodology and concepts ▪ Understand the various types of analytics
Opening Vignette Magpie Sensing Employs Analytics to Manage a Vaccine Supply Chain Effectively and Safely Company background Problem Proposed solution and results Answer discuss the case questions Copynight@ 2014 Pearson Education, Inc Slide 1-3
Copyright © 2014 Pearson Education, Inc. Slide 1- 3 Opening Vignette… Magpie Sensing Employs Analytics to Manage a Vaccine Supply Chain Effectively and Safely ▪ Company background ▪ Problem ▪ Proposed solution and results ▪ Answer & discuss the case questions
Opening Vignette Questions for the Opening Vignette 1. What information is provided by the descriptive analytics employed at Magpie Sensing? 2. What type of support is provided by the predictive analytics employed at Magpie Sensing? 3. How does prescriptive analytics help in business decision making 4. In what ways can actionable information be reported in real time to concerned users of the system? 5. In what other situations might real-time monitoring applications be needed? Copynight@ 2014 Pearson Education, Inc Slide 1-4
Copyright © 2014 Pearson Education, Inc. Slide 1- 4 Opening Vignette… Questions for the Opening Vignette 1. What information is provided by the descriptive analytics employed at Magpie Sensing? 2. What type of support is provided by the predictive analytics employed at Magpie Sensing? 3. How does prescriptive analytics help in business decision making? 4. In what ways can actionable information be reported in real time to concerned users of the system? 5. In what other situations might real-time monitoring applications be needed?
Changing Business Environment Computerized Decision Support Companies are moving aggressively to computerized support of their operations =y Business Intelligence Business Pressures-Responses Support Model Business pressures result of today's competitive business climate Responses to counter the pressures Support to better facilitate the process Copynight@ 2014 Pearson Education, Inc Slide 1-5
Copyright © 2014 Pearson Education, Inc. Slide 1- 5 Changing Business Environment & Computerized Decision Support ▪ Companies are moving aggressively to computerized support of their operations Business Intelligence ▪ Business Pressures–Responses– Support Model ▪ Business pressures result of today's competitive business climate ▪ Responses to counter the pressures ▪ Support to better facilitate the process 5