Business Intelligence: A Managerial Perspective on Analytics(3rd Edition) INTELLIGENCE A Managerial Perspective on Analytics Chapter 5 Text and Web Analytics EFRAUTI RRAN
Chapter 5: Text and Web Analytics Business Intelligence: A Managerial Perspective on Analytics (3rd Edition)
Learning Objectives Describe text mining and understand the need for text mining Differentiate between text mining, Web mining and data mining Understand the different application areas for text mining Know the process of carrying out a text mining project Understand the different methods to introduce structure to text-based data Continued.) Copynight@ 2014 Pearson Education, Inc Slide 5-2
Copyright © 2014 Pearson Education, Inc. Slide 5- 2 Learning Objectives ▪ Describe text mining and understand the need for text mining ▪ Differentiate between text mining, Web mining, and data mining ▪ Understand the different application areas for text mining ▪ Know the process of carrying out a text mining project ▪ Understand the different methods to introduce structure to text-based data (Continued…)
Learning Objectives Describe Web mining, its objectives, and its benefits Understand the three different branches of web mIning Web content mining Web structure mining Web usage mining Understand the applications of these three mining paradigms Copynight@ 2014 Pearson Education, Inc Slide 5-3
Copyright © 2014 Pearson Education, Inc. Slide 5- 3 Learning Objectives ▪ Describe Web mining, its objectives, and its benefits ▪ Understand the three different branches of Web mining ▪ Web content mining ▪ Web structure mining ▪ Web usage mining ▪ Understand the applications of these three mining paradigms
Opening Vignette Machine Versus Men on Jeopardy! The Story of Watson Situation Problem Watch it on YouTube! Solutionhttps://www.youtube.com/watch?v=ylr1bylou8m Results Answer discuss the case questions Copynight@ 2014 Pearson Education, Inc Slide 5-4
Copyright © 2014 Pearson Education, Inc. Slide 5- 4 Opening Vignette… Machine Versus Men on Jeopardy!: The Story of Watson ▪ Situation ▪ Problem ▪ Solution ▪ Results ▪ Answer & discuss the case questions. Watch it on YouTube! https://www.youtube.com/watch?v=YLR1byL0U8M
Questions for the Opening Vignette 1. What is Watson? What is special about it? What technologies were used in building Watson(both hardware and software)? 3. What are the innovative characteristics of DeepQA architecture that made Watson superior? 4. Why did IBM spend all that time and money to build Watson? Where is the Rol? Copynight@ 2014 Pearson Education, Inc Slide 5-5
Copyright © 2014 Pearson Education, Inc. Slide 5- 5 Questions for the Opening Vignette 1. What is Watson? What is special about it? 2. What technologies were used in building Watson (both hardware and software)? 3. What are the innovative characteristics of DeepQA architecture that made Watson superior? 4. Why did IBM spend all that time and money to build Watson? Where is the ROI?