Business Intelligence: A Managerial Perspective on Analytics(3rd Edition) INTELLIGENCE A Managerial Perspective on Analytics Chapter 7: Business Analytics RAMESH SHAL EFRAUTI RRAN Emerging Trends and Future Impacts
Chapter 7: Business Analytics: Emerging Trends and Future Impacts Business Intelligence: A Managerial Perspective on Analytics (3rd Edition)
Learning Objectives Explore some of the emerging technologies that may impact analytics, Bl, and decision support Describe how geospatial and location-based analytics are assisting organizations Describe how analytics are powering consumer applications and creating a new opportunity for entrepreneurship for analytics Describe the potential of cloud computing in business intelligence Continued.) Copynight@ 2014 Pearson Education, Inc Slide 7-2
Copyright © 2014 Pearson Education, Inc. Slide 7- 2 Learning Objectives ▪ Explore some of the emerging technologies that may impact analytics, BI, and decision support ▪ Describe how geospatial and location-based analytics are assisting organizations ▪ Describe how analytics are powering consumer applications and creating a new opportunity for entrepreneurship for analytics ▪ Describe the potential of cloud computing in business intelligence (Continued…)
Learning Objectives Understand Web 2.0 and its characteristics as related to analytics Describe the organizational impacts of analytics applications List and describe the major ethical and legal issues of analytics implementation Understand the analytics ecosystem to get a sense of the various types of players in the analytics industry and how one can work in a variety of roles Copynight@ 2014 Pearson Education, Inc Slide 7-3
Copyright © 2014 Pearson Education, Inc. Slide 7- 3 Learning Objectives ▪ Understand Web 2.0 and its characteristics as related to analytics ▪ Describe the organizational impacts of analytics applications ▪ List and describe the major ethical and legal issues of analytics implementation ▪ Understand the analytics ecosystem to get a sense of the various types of players in the analytics industry and how one can work in a variety of roles
Opening Vignette Oklahoma gas and Electric Employs Analytics to Promote Smart Energy Use Company background Problem description Proposed solution Results Answer discuss the case questions Copynight@ 2014 Pearson Education, Inc Slide 7-4
Copyright © 2014 Pearson Education, Inc. Slide 7- 4 Opening Vignette… Oklahoma Gas and Electric Employs Analytics to Promote Smart Energy Use ▪ Company background ▪ Problem description ▪ Proposed solution ▪ Results ▪ Answer & discuss the case questions
Questions for the Opening Vignette 1. Why perform consumer analytics? 2. What is meant by dynamic segmentation? 3. How does geospatial mapping help OG&E? 4. What types of incentives might the consumers respond to in changing their energy use? Copynight@ 2014 Pearson Education, Inc Slide 7-5
Copyright © 2014 Pearson Education, Inc. Slide 7- 5 Questions for the Opening Vignette 1. Why perform consumer analytics? 2. What is meant by dynamic segmentation? 3. How does geospatial mapping help OG&E? 4. What types of incentives might the consumers respond to in changing their energy use?