Business Intelligence, Analytics, and Data Science: A Managerial Perspective Fourth Edition BUSINESS INTELLIGENCE Chapter 1 ANALYTICS AND DATA SCIENCE An overview of business A Managerial Intelligence, Analytics, and Data science Ramesh Sharda Dursun Delen Efraim Turban PEarson Pearson Copyright 2018, 2014, 2011 Pearson Education, Inc. All Rights Reserved
Business Intelligence, Analytics, and Data Science: A Managerial Perspective Fourth Edition Chapter 1 An Overview of Business Intelligence, Analytics, and Data Science Copyright © 2018, 2014, 2011 Pearson Education, Inc. All Rights Reserved Slides in this presentation contain hyperlinks. JAWS users should be able to get a list of links by using INSERT+F7
Learning Objectives 1.1 Understand the need for computerized support of managerial decision making 1.2 Recognize the evolution of such computerized support to the current state--analytics/data science 1.3 Describe the business intelligence(Bl)methodology and concepts 1. 4 Understand the various types of analytics, and see selected applications 1.5 Understand the analytics ecosystem to identify various key players and career opportunities Pearson Copyright C 2018, 2014, 2011 Pearson Education, Inc. All Rights Reserved
Copyright © 2018, 2014, 2011 Pearson Education, Inc. All Rights Reserved Learning Objectives 1.1 Understand the need for computerized support of managerial decision making 1.2 Recognize the evolution of such computerized support to the current state—analytics/data science 1.3 Describe the business intelligence (BI) methodology and concepts 1.4 Understand the various types of analytics, and see selected applications 1.5 Understand the analytics ecosystem to identify various key players and career opportunities
Opening vignette (I of 5) Sports Analytics-An Exciting Frontier for Learning and Understanding Applications of Analytics Sports analytics is becoming a specialty within analytics Sports is a big business Generating $145B in revenues annually Additional $100B in legal and $300B in illegal gambling Analytic in sports popularized by the Moneyball book by Michael Lewis in 2003 About oakland a's And the follow-on movie in 201 1 Nowadays, analytics is used in many facets of sports Pearson Copyright C 2018, 2014, 2011 Pearson Education, Inc. All Rights Reserved
Copyright © 2018, 2014, 2011 Pearson Education, Inc. All Rights Reserved Opening Vignette (1 of 5) Sports Analytics—An Exciting Frontier for Learning and Understanding Applications of Analytics • Sports analytics is becoming a specialty within analytics • Sports is a big business – Generating $145B in revenues annually – Additional $100B in legal and $300B in illegal gambling • Analytic in sports popularized by the Moneyball book by Michael Lewis in 2003 – About Oakland A’s – And the follow-on movie in 2011 • Nowadays, analytics is used in many facets of sports
Opening vignette (2 of 5) Example 1: The Business Office Figure 1.1 Season Ticket Renewals--Survey Scores Tier Highly Likely Likely May be Probably Not Certainly Not 92 88 75 6 45 12345 88 81 70 65 38 80 76 68 55 36 77 72 65 45 25 75 70 60 35 25 Pearson Copyright C 2018, 2014, 2011 Pearson Education, Inc. All Rights Reserved
Copyright © 2018, 2014, 2011 Pearson Education, Inc. All Rights Reserved Opening Vignette (2 of 5) Example 1: The Business Office • Figure 1.1 Season Ticket Renewals—Survey Scores Tier Highly Likely Likely Maybe Probably Not Certainly Not 1 92 88 75 69 45 2 88 81 70 65 38 3 80 76 68 55 36 4 77 72 65 45 25 5 75 70 60 35 25
Opening vignette (3 of 5) Example 2: The Coach Figure 1.4 Heat Map Zone Analysis for Passing Plays c Complete: 35 Complete日 81.48b Expose: 4 Explose 5 Explosive: 2 Line of Scrimmage Complete: 25 Complete: 12 Complete: 14 Complete: B Complete: 25 Total: 24 71.4 5714 56. B1 Explosive:0 Explosive:o Explosive:0 Explosve:1 Complete: 13 Complete: 15 55.55b Explosive: 2 Exptoswo: 9 Explosve: B Comptete 7 7699 3H B 33.339 Explosive: 7 Defense Pearson Copyright C 2018, 2014, 2011 Pearson Education, Inc. All Rights Reserved
Copyright © 2018, 2014, 2011 Pearson Education, Inc. All Rights Reserved Opening Vignette (3 of 5) Example 2: The Coach • Figure 1.4 Heat Map Zone Analysis for Passing Plays