Business Intelligence, Analytics, and Data Science: A Managerial Perspective Fourth Edition BUSINESS INTELLIGENCE ANALYTICS Chapter 5 AND DATA SCIENCE Predictive Analytics I: Text A Managerial Web and Social Media Analytics Ramesh Sharda Dursun Delen Efraim Turban PEarson Pearson Copyright 2018, 2014, 2011 Pearson Education, Inc. All Rights Reserved
Business Intelligence, Analytics, and Data Science: A Managerial Perspective Fourth Edition Chapter 5 Predictive Analytics II: Text, Web, and Social Media Analytics … Copyright © 2018, 2014, 2011 Pearson Education, Inc. All Rights Reserved
Learning Objectives (1 of2 5.1 Describe text mining and understand the need for text mining 5.2 Differentiate among text analytics, text mining, and data mIning 5. 3 Understand the different application areas for teXt mInIng 5. 4 Know the process of carrying out a text mining project 5. 5 Appreciate the different methods to introduce structure to text-based data Pearson Copyright C 2018, 2014, 2011 Pearson Education, Inc. All Rights Reserved
Copyright © 2018, 2014, 2011 Pearson Education, Inc. All Rights Reserved Learning Objectives (1 of 2) 5.1 Describe text mining and understand the need for text mining 5.2 Differentiate among text analytics, text mining, and data mining 5.3 Understand the different application areas for text mining 5.4 Know the process of carrying out a text mining project 5.5 Appreciate the different methods to introduce structure to text-based data
Learning Objectives (2 of 2) 5.6 Describe sentiment analysis 5.7 Develop familiarity with popular applications of sentiment analysis 5.8 Learn the common methods for sentiment analysis 5.9 Become familiar with speech analytics as it relates to sentiment analysis Pearson Copyright C 2018, 2014, 2011 Pearson Education, Inc. All Rights Reserved
Copyright © 2018, 2014, 2011 Pearson Education, Inc. All Rights Reserved Learning Objectives (2 of 2) 5.6 Describe sentiment analysis 5.7 Develop familiarity with popular applications of sentiment analysis 5.8 Learn the common methods for sentiment analysis 5.9 Become familiar with speech analytics as it relates to sentiment analysis
Opening vignette (I of3 Machine Versus Men on jeopardy l the story of Watson I BM Watson going head-to-head with the best of the best in Jeopardy! IN Pearson Copyright C 2018, 2014, 2011 Pearson Education, Inc. All Rights Reserved
Copyright © 2018, 2014, 2011 Pearson Education, Inc. All Rights Reserved Opening Vignette (1 of 3) Machine Versus Men on Jeopardy!: The Story of Watson • IBM Watson going head-to-head with the best of the best in Jeopardy!
Opening Vignette (2 of3 IBM Watson- How does it do it? A Evide souTO sourCeS Question On natura Prirnary Candidate Support Deep language] evidence evidence search generation retrieval scoring Question ftranslation Analysis Evidence Hypothesis 1 Soft Synthesis Merging and to digitall [decomposition filtering scorIng [combining) ranking " Hypothesis 2 -Soft filtering scoring Answer and confidence Hypothesis Evidence scoring Pearson Copyright C 2018, 2014, 2011 Pearson Education, Inc. All Rights Reserved
Copyright © 2018, 2014, 2011 Pearson Education, Inc. All Rights Reserved Opening Vignette (2 of 3) • IBM Watson – How does it do it?