Business Intelligence: A Managerial Perspective on Analytics(3rd Edition) hin上sn INTELLIGENCE Chapter 3: Business Reporting, DURSIN DELEN EFRAI TURBAN Visual Analytics, and Business Performance Management
Chapter 3: Business Reporting, Visual Analytics, and Business Performance Management Business Intelligence: A Managerial Perspective on Analytics (3rd Edition)
Learning Objectives Define business reporting and understand its historical evolution Recognize the need for and the power of business reporting Understand the importance of data/information visualization Learn different types of visualization techniques Appreciate the value that visual analytics brings to bl/Ba Continued.) Copynight@ 2014 Pearson Education, Inc Slide 3-2
Copyright © 2014 Pearson Education, Inc. Slide 3- 2 Learning Objectives ▪ Define business reporting and understand its historical evolution ▪ Recognize the need for and the power of business reporting ▪ Understand the importance of data/information visualization ▪ Learn different types of visualization techniques ▪ Appreciate the value that visual analytics brings to BI/BA (Continued…)
Learning Objectives Know the capabilities and limitations of dashboards Understand the nature of business performance management (BPM) Learn the closed-loop BPM methodology Describe the basic elements of balanced scorecards Copynight@ 2014 Pearson Education, Inc Slide 3-3
Copyright © 2014 Pearson Education, Inc. Slide 3- 3 Learning Objectives ▪ Know the capabilities and limitations of dashboards ▪ Understand the nature of business performance management (BPM) ▪ Learn the closed-loop BPM methodology ▪ Describe the basic elements of balanced scorecards
Opening Vignette Self-Service Reporting Environment Saves Millions For Corporate Customers Background Business Challenge Solution Results Answer discuss the case questions Copynight@ 2014 Pearson Education, Inc Slide 3-4
Copyright © 2014 Pearson Education, Inc. Slide 3- 4 Opening Vignette… Self-Service Reporting Environment Saves Millions For Corporate Customers ▪ Background ▪ Business Challenge ▪ Solution ▪ Results ▪ Answer & discuss the case questions
Questions for the Opening Vignette 1. What does Travel and Transport, Inc, do? 2. Describe the complexity and the competitive nature of the business environment in which Travel and Transport, Inc, functions 3. What were the main business challenges? 4. What was the solution? How was it implemented? 5. Why do you think a multi-vendor, multi-tool solution was implemented? 6. List and comment on three main benefits of the implemented system Copynight@ 2014 Pearson Education, Inc Slide 3-5
Copyright © 2014 Pearson Education, Inc. Slide 3- 5 Questions for the Opening Vignette 1. What does Travel and Transport, Inc., do? 2. Describe the complexity and the competitive nature of the business environment in which Travel and Transport, Inc., functions. 3. What were the main business challenges? 4. What was the solution? How was it implemented? 5. Why do you think a multi-vendor, multi-tool solution was implemented? 6. List and comment on three main benefits of the implemented system