E-Retailing Business Models Direct Sales by Manufacturers Sellers can understand their markets better because of the direct connection to consumers Consumers gain greater information about the products through their direct connection to the manufacturers Electronic Commerc Prentice Hall 2006
Electronic Commerce Prentice Hall © 2006 11 E-Retailing Business Models • Direct Sales by Manufacturers – Sellers can understand their markets better because of the direct connection to consumers – Consumers gain greater information about the products through their direct connection to the manufacturers
E-Retailing Business Models virtual(pure-play)e-tailers Firms that sell directly to consumers over the Internet without maintaining a physical sales channel click-and-mortar retaillers Brick-and-mortar retailers that offer a transactional Web site from which to conduct business Electronic Commerc Prentice Hall 2006
Electronic Commerce Prentice Hall © 2006 12 E-Retailing Business Models virtual (pure-play) e-tailers Firms that sell directly to consumers over the Internet without maintaining a physical sales channel click-and-mortar retailers Brick-and-mortar retailers that offer a transactional Web site from which to conduct business
E-Retailing Business Models brick-and-mortar retailers Retailers who do business in the non-Internet, physical world in traditional brick-and-mortar stores multichannel business model a business model where a company sells in multiple marketing channels simultaneously(e.g, both physical and online stores) Electronic Commerc Prentice Hall 2006 13
Electronic Commerce Prentice Hall © 2006 13 E-Retailing Business Models brick-and-mortar retailers Retailers who do business in the non-Internet, physical world in traditional brick-and-mortar stores multichannel business model A business model where a company sells in multiple marketing channels simultaneously (e.g., both physical and online stores)
E-Retailing Business Models Retailing in Online malls Referring Directories Malls with Shared Services Representative B2C Services Postal Services Services and Products for Adults Wedding Channels Gift Registries Electronic Commerc Prentice Hall 2006
Electronic Commerce Prentice Hall © 2006 14 E-Retailing Business Models • Retailing in Online Malls – Referring Directories – Malls with Shared Services • Representative B2C Services – Postal Services – Services and Products for Adults – Wedding Channels – Gift Registries
Travel and tourism services online Online travel is probably the most successful e-commerce Implementation Services provided include General information Reserving and purchasing tickets, accommodations and entertainment Travel tips Electronic travel magazines Fare comparisons Electronic Commerc Prentice Hall 2006 5
Electronic Commerce Prentice Hall © 2006 15 Travel and Tourism Services Online • Online travel is probably the most successful e-commerce implementation • Services provided include: – General information – Reserving and purchasing tickets, accommodations, and entertainment – Travel tips – Electronic travel magazines – Fare comparisons