The l Microenvironment 2-6 Suppliers Publics Company Key Forces in the Microenvironment Competitors Intermediaries Customer Markets 對计至（竹置多大学 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 2－6 Suppliers Customer Markets Publics Company Competitors Intermediaries Key Forces in the Microenvironment The Microenvironment
Internal Environment 2-7 Top Management Accounting Finance Marketirg Manufacturing R&D Purchasing 雒對酒价置多大孝 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 2－7 Top Management Manufacturing Finance R & D Accounting Purchasing Marketing Internal Environment
Customer Markets 2-8 International Consumer Markets Markets Company Government Business Markets Markets Reseller Markets 雒對酒价置昌大专 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 2－8 Company International Markets Consumer Markets Government Markets Business Markets Reseller Markets Customer Markets
Competitors 2-9 Those who serve a target market with similar products and services against whom a company must gain strategic advantage. A company is more likely to be "buried"by its latent competitors than its current ones. 至（竹至多大孝 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 2－9 Competitors Those who serve a target market with similar products and services against whom a company must gain strategic advantage. A company is more likely to be “buried” by its latent competitors than its current ones
Different Levels of Competitors 2-10 Brand competitors Product- Servicel class Competitors industry competitors competitors Broadly-defined competitors 對补至（竹置多大孝 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 2－10 Different Levels of Competitors Company’s Competitors Brand competitors Broadly-defined competitors Productclass competitors Service/ industry competitors