Creative Problem SolvingBrainstormingReverse brainstorming: Group method for obtaining new ideas by focusingon the negative aspects? Care must be taken to maintain group moraleGordon method Developing new ideas when the individuals areunaware of the problem4-11
4-11 Creative Problem Solving • Brainstorming • Reverse brainstorming • Group method for obtaining new ideas by focusing on the negative aspects • Care must be taken to maintain group morale • Gordon method • Developing new ideas when the individuals are unaware of the problem
Creative Problem Solving: Ensures that solutions are not clouded bypreconceived ideas and behavioral patternsChecklist method: Developing a new idea through a list of relatedissues Free association: Developing a new idea through a chain of wordassociations4-12
4-12 Creative Problem Solving • Ensures that solutions are not clouded by preconceived ideas and behavioral patterns • Checklist method • Developing a new idea through a list of related issues • Free association • Developing a new idea through a chain of word associations