Sources of New IdeasDistribution channels: Help suggest and market new productsFederal government. Taking cue from pending patents. Ideas evolve in response to governmentregulationsResearch and development· Formal endeavor connected with one's currentemployment4-6
4-6 Sources of New Ideas • Distribution channels • Help suggest and market new products • Federal government • Taking cue from pending patents • Ideas evolve in response to government regulations • Research and development • Formal endeavor connected with one’s current employment
Methods of Generating New ldeasFocus groups: Open in-depth discussion led by a moderatorBrainstorming· Group method for obtaining new ideas andsolutions.Rules of brainstorming·No criticism·Freewheelingisencouraged4-7
4-7 Methods of Generating New Ideas • Focus groups • Open in-depth discussion led by a moderator • Brainstorming • Group method for obtaining new ideas and solutions • Rules of brainstorming • No criticism • Freewheeling is encouraged
Methods of Generating New ldeas·Quantity of ideas is desired.CombinationsandimprovementsofideasareencouragedBrain writing: Form of written brainstormingProblem inventory analysis· Obtaining new ideas and solutions by focusing onproblems· Used to test a new product idea4-8
4-8 Methods of Generating New Ideas • Quantity of ideas is desired • Combinations and improvements of ideas are encouraged • Brain writing • Form of written brainstorming • Problem inventory analysis • Obtaining new ideas and solutions by focusing on problems • Used to test a new product idea
Creative Problem SolvingMethod for obtaining new ideas focusing onthe given parametersCan be stifled by perceptual, cultural,emotionaland organizationalfactors4-9
4-9 Creative Problem Solving • Method for obtaining new ideas focusing on the given parameters • Can be stifled by perceptual, cultural, emotional, and organizational factors
Table 4.3- Creative Problem-SolvingTechniques·Brainstorming·Forced relationships.CollectivenotebookmethodReverse brainstormingBrainwritingAttributelistingmethodGordonmethod·Big-dream approachChecklist method·Parameter analysisFree association4-10
4-10 Table 4.3- Creative Problem-Solving Techniques