NINTH EDITIONEntrepreneurshipRobertD.HisrichMichaelP.PetersDeanA.ShepherdChapter 4Creativityandthe Business ldea
Chapter 4 Creativity and the Business Idea
Learning ObjectivesTo identify various sources of ideas for newventuresTo discuss methods available for generatingnew venture ideasTo discuss creativity and the techniques forcreative problem solving To discuss the importance of innovation4-2
4-2 Learning Objectives • To identify various sources of ideas for new ventures • To discuss methods available for generating new venture ideas • To discuss creativity and the techniques for creative problem solving • To discuss the importance of innovation
Learning ObjectivesTo understand an opportunity assessmentplanTo discuss the aspects of the product planningand development process To discuss aspects of e-commerce and startingan e-commerce business4-3
4-3 Learning Objectives • To understand an opportunity assessment plan • To discuss the aspects of the product planning and development process • To discuss aspects of e-commerce and starting an e-commerce business
Table 4.1 - Trends of the Next DecadeGreenCleanenergyOrganicorientationEconomicSocialHealthWeb4-4
4-4 Table 4.1 - Trends of the Next Decade
Sources of New IdeasConsumers· Entrepreneurs should:·Formallyor informally monitor potentialideas: Ensure that the idea represents a large enough marketto support a new ventureExisting products and services.Formallymonitorand evaluate competitiveproducts and services on the market4-5
4-5 Sources of New Ideas • Consumers • Entrepreneurs should: • Formally or informally monitor potential ideas • Ensure that the idea represents a large enough market to support a new venture • Existing products and services • Formally monitor and evaluate competitive products and services on the market