PLANNINGBUSINESSMESSAGES1-1
Chapter 1 - 1 1-1 PLANNING BUSINESS MESSAGES
Case: Requesting arecommendation? After four years'study inNortheastern University, you arelooking for a job.: Ask some professor to write a letterof recommendation for youChapter1-2
Chapter 1 - 2 Case: Requesting a recommendation • After four years’ study in Northeastern University, you are looking for a job. • Ask some professor to write a letter of recommendation for you
The Three-Step ProcessPlanningWritingCompletingReviseAnalyze SituationAdapt tothe AudienceProduceGatherInformationProofreadSelect MediumComposethe MessageDistributeGet OrganizedChapter1-3
Chapter 1 - 3 The Three-Step Process Analyze Situation Gather Information Select Medium Get Organized Revise Produce Proofread Distribute Adapt to the Audience Compose the Message Planning Writing Completing
Optimizing Your Time50% Planning25% Writing25% CompletingChapter1-4
Chapter 1 - 4 Optimizing Your Time 50% Planning 25% Writing 25% Completing
Analyzing the SituationWho is theWhatis theaudience?purpose?Chapter1-5
Chapter 1 - 5 Analyzing the Situation Who is the audience? What is the purpose?