《电子商务英语》（英文版）Chapter 6 Public B2B Exchanges and Support Services

Third-Party(Trading)EXchanges Suitability of Third-Party EXchanges As in other types of e-marketplaces, the most important key to the success of any third-party exchange is the critical mass of buyers and sellers Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 16 Third-Party (Trading) Exchanges • Suitability of Third-Party Exchanges As in other types of e-marketplaces, the most important key to the success of any third-party exchange is the critical mass of buyers and sellers

Consortium Trading EXchanges consortium trading exchange(CTE An exchange formed and operated by a group of major companies to provide industry-wide transaction servces Markets operate in three basic types of environments that indicates the third-party exchange that is most appropriate Fragmented markets Seller-concentrated markets Buyer-concentrated markets Electronic Commerce Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 17 Consortium Trading Exchanges consortium trading exchange (CTE) An exchange formed and operated by a group of major companies to provide industry-wide transaction services • Markets operate in three basic types of environments that indicates the third-party exchange that is most appropriate – Fragmented markets – Seller-concentrated markets – Buyer-concentrated markets