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《电子商务英语》(英文版)Chapter 13 Order Fulfillment, eCRM, and Other Support Services
Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the role of support services in EC. 2. Define EC order fulfillment and describe the EC order fulfillment process. 3. Describe the major problems of EC order fulfillment. 4. Describe various solutions to EC order fulfillment problems.
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Solutions to order fulfillment problems Order fulfillment in b2B Using E-Marketplaces and EXchanges to Ease Order Fulfillment Problems in B2B A company-centric marketplace can solve several supply chain problems Using an extranet provides an ordering system A vertical exchange connects thousands of suppliers Order fulfillment in Services May involve more information processing, which requires more sophisticated EC systems Electronic Commerce Prentice Hall 2006
Electronic Commerce Prentice Hall © 2006 16 Solutions to Order Fulfillment Problems • Order Fulfillment in B2B – Using E-Marketplaces and Exchanges to Ease Order Fulfillment Problems in B2B • A company-centric marketplace can solve several supply chain problems • Using an extranet provides an ordering system • A vertical exchange connects thousands of suppliers – Order Fulfillment in Services • May involve more information processing, which requires more sophisticated EC systems
EXhibit 13.5 B2b Buy and ship options Seller Web site yer (Receiver) Seller Customer(s) Buy site Vertical e-Markets Transport e-Markets Carrier BPL Buy Options Web sites Ship Options Transportation Providers Electronic Commerc Prentice Hall 2006
Electronic Commerce Prentice Hall © 2006 17 Exhibit 13.5 B2B Buy and Ship Options
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