Technological Context35%of onlineAmericansconnecttotheInternetwitha broadband connectionBroadbandhasincreasedby2o%inthepast2years.TheU.S.isonlythe 1othlargestbroadbandmarket.Broadbandusersexhibitdifferentonlinebehaviorthan those using mobile handhelddevices ordial up7001:070100111101000010010111010010C2006PrenticeHal
©2006 Prentice Hall 7-6 Technological Context • 35% of online Americans connect to the Internet with a broadband connection. • Broadband has increased by 20% in the past 2 years. • The U.S. is only the 10th largest broadband market. • Broadband users exhibit different online behavior than those using mobile handheld devices or dial up
Top Broadband Country Markets22.5%UnitedStates23.1%SwitzerlandBelgium24.7%Denmark25.7%Kunog28.0%Japan28.6%SingaporeCanada36.2%Taiwan43.2%150.3%Hong Kong70.5%SouthKorea0%10%20%30%40%50%60%80%70%BroadbandPenetration00000700107010011170100001000111010010C2006PrenticeHall010
©2006 Prentice Hall 7-7 Top Broadband Country Markets 70.5% 50.3% 43.2% 36.2% 28.6% 28.0% 25.7% 24.7% 23.1% 22.5% 0% 10% 20% 30% 40% 50% 60% 70% 80% South Korea Hong Kong Taiwan Canada Singapore Japan Denmark Belgium Switzerland United States Country Broadband Penetration