E-Marketing4/EJudyStrauss,AdelI.El-Ansary,and RaymondFrostChapter5:EthicalandLegal/ssues1000007001070100111101000010010111010010C2006PrenticeHallnO
©2006 Prentice Hall 5-1 E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 5: Ethical and Legal Issues
Chapter 5 ObjectivesAfterreadingChapter5youwillbeableto.Compareand contrastethicsand law·Discuss the implications of ethical codes andself-regulation.Identifysome ofthemainprivacyconcernswithintraditional and digital contextsExplainsomeoftheimportantcopyright,patenttrademark, and data ownership issues relatedto the Internet.Highlightkeyethicalandlegal concernsrelateotoonlineexpression07001010100111101000010010111010010C2006PrenticeHal
©2006 Prentice Hall 5-2 Chapter 5 Objectives • After reading Chapter 5 you will be able to: • Compare and contrast ethics and law. • Discuss the implications of ethical codes and self-regulation. • Identify some of the main privacy concerns within traditional and digital contexts. • Explain some of the important copyright, patent, trademark, and data ownership issues related to the Internet. • Highlight key ethical and legal concerns related to online expression
Software Piracy40%ofall softwareworldwidewaspiratedin2001.PiracyresultedinaUss10.7billionlossforfirms.840.000Internetsitessoldcounterfeitedsoftware. Vietnam,China, Indonesia,Ukraine, andRussia havehighestpiracy ratesMicrosoftbelievesthateducationisthebestweapon against piracy.Do you agree?70010701001117010000100701110100102006PrenticeHa
©2006 Prentice Hall 5-3 Software Piracy • 40% of all software worldwide was pirated in 2001. • Piracy resulted in a US$10.7 billion loss for firms. • 840,000 Internet sites sold counterfeited software. • Vietnam, China, Indonesia, Ukraine, and Russia have highest piracy rates. • Microsoft believes that education is the best weapon against piracy. Do you agree?
Ethics and Legal IssuesEthicsandlawarecloselyrelatedEthicsconcernstheanalysisof whatisrightand wrongand how we judge the differences.Moderntechnologypresentsachallengetomarketingethics.Criticalissues include:.Ownership of intellectual property·FreedomofexpressionUseofdataand itscollectionStatusofchildrenanddigital networks1007070100111001000010010111010010C2006PrenticeHal
©2006 Prentice Hall 5-4 • Ethics and law are closely related. • Ethics concerns the analysis of what is right and wrong and how we judge the differences. • Modern technology presents a challenge to marketing ethics. Critical issues include: • Ownership of intellectual property • Freedom of expression • Use of data and its collection • Status of children and digital networks Ethics and Legal Issues
The Problem of Self-RegulationWhataretheroles offormal lawsvs.freeoperationofthemarket?Supportersof self-regulation stresstheprivatesector'sabilitytoidentifyandresolveproblemsCritics argue that incentivesfor self-regulationareinsufficientlycompellingandtruedeterrencewill notbe achieved0007000170000000707070070C2006PrenticeHal
©2006 Prentice Hall 5-5 • What are the roles of formal laws vs. free operation of the market? • Supporters of self-regulation stress the private sector’s ability to identify and resolve problems. • Critics argue that incentives for self-regulation are insufficiently compelling and true deterrence will not be achieved. The Problem of Self-Regulation