E-Marketing4/EJudyStrauss,Adell.El-Ansary,and RaymondFrostChapter1:Convergence100000700010100111101000010010111010010C2006PrenticeHalnO
©2006 Prentice Hall 1-1 E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 1: Convergence
Chapter 1 Objectives·AfterreadingChapter1youwill beableto.·Explainhow the Internet and information technologyoffersbenefitsand challengestoconsumers,businesses,marketers,and societyDistinguishbetweene-businessande-marketingDescribethe Internet andthe use of intranetsextranetsandtheWeb7001070100111001000010010111010010C2006PrenticeHal
©2006 Prentice Hall 1-2 Chapter 1 Objectives • After reading Chapter 1 you will be able to: • Explain how the Internet and information technology offers benefits and challenges to consumers, businesses, marketers, and society. • Distinguish between e-business and e-marketing. • Describe the Internet and the use of intranets, extranets and the Web
Chapter 1 Objectives, cont.·Explainhowincreasingbuyercontrolischangingthe marketing landscape.Understandthedistinctionbetweeninformationorentertainmentasdata..andtheinformationreceiving appliance used to view or hear it00000001100000007010100C2006PrenticeHal
©2006 Prentice Hall 1-3 Chapter 1 Objectives, cont. • Explain how increasing buyer control is changing the marketing landscape. • Understand the distinction between information or entertainment as data, and the information receiving appliance used to view or hear it
The Music IndustryFilesharingprograms,suchasKaZaA,enableconsumersto illegallydownload musicTheRecordingIndustryAssociationofAmericahas suedover4oo consumersforpiracy14%U.S.consumersstill downloadillegalfiles·CDsalesplungedto$13millionin1999;$10.6billionin2003AppleComputerintroducediTunesat.9geach7001:070100111101000010010111010010C2006PrenticeHal
©2006 Prentice Hall 1-4 The Music Industry • File sharing programs, such as KaZaA, enable consumers to illegally download music. • The Recording Industry Association of America has sued over 400 consumers for piracy. • 14% U.S. consumers still download illegal files • CD sales plunged to $13 million in 1999; $10.6 billion in 2003 • Apple Computer introduced iTunes at .99 each
What will happen to the music industry?TheactualcostofproducingaCDis$10.17Only$1.29goestotheartist.. Online distribution makes senseWhatdoyouthinkwill happentothe musicindustry?Whatdoyouthinkwill happentothemovieindustry?1007:070100111101000010010111010010C2006PrenticeHal
©2006 Prentice Hall 1-5 What will happen to the music industry? • The actual cost of producing a CD is $10.17. • Only $1.29 goes to the artist. • Online distribution makes sense. • What do you think will happen to the music industry? • What do you think will happen to the movie industry?