E-Marketing4/EJudyStrauss,AdelI.El-Ansary,and RaymondFrostChapter4:GlobalMarkets1000001001010100111101000010010111010010C2006PrenticeHalln
©2006 Prentice Hall 4-1 E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 4: Global Markets
Chapter 4 ObjectivesAfterreadingChapter4youwillbeableto:Discussoveralltrendsinin Internetaccessusage,and purchasing around the world·Defineemergingeconomies and explainthevital roleof information technology in economicdevelopment.Outlinehowe-marketersapplymarket similarityand analyze online purchase and paymentbehaviors inplanningmarketentryopportunities70000001111010000100101110100102006Prenticeh
©2006 Prentice Hall 4-2 Chapter 4 Objectives • After reading Chapter 4 you will be able to: • Discuss overall trends in in Internet access, usage, and purchasing around the world. • Define emerging economies and explain the vital role of information technology in economic development. • Outline how e-marketers apply market similarity and analyze online purchase and payment behaviors in planning market entry opportunities
Chapter 4 Objectives, cont..Describe how e-marketing strategy isinfluencedby computerandtelephone access,credit card availability,attitudes toward Internetuse,slow connection speeds,Web sitedesign,and electricityproblems.Reviewthespecialchallengesof e-marketingonthewirelessInternetinthecontextofemergingeconomiesDiscuss the controversyrelated totheDigitalDivide.0000001100000700707010072006PrenticeHa
©2006 Prentice Hall 4-3 Chapter 4 Objectives, cont. • Describe how e-marketing strategy is influenced by computer and telephone access, credit card availability, attitudes toward Internet use, slow connection speeds, Web site design, and electricity problems. • Review the special challenges of e-marketing on the wireless Internet in the context of emerging economies. • Discuss the controversy related to the Digital Divide
The FIFA Story·Federation InternationaledeFootballAssociation (FIFA)partnered with Yahoo tocreate the most popular sports site in history·FIFAworldcup.comwasseenby3.7millionpeoplefrom17countriesMay1-June23,2002Siteoffered continual updates of informationphotos and video highlightsDoyouthinkFIFA'ssubscriptionmodel($4.95-$19.95)forvideoaccesswouldworkfor U.S. sports events? Which ones?1001010001111010000100101110100102006PrenticeHa
©2006 Prentice Hall 4-4 The FIFA Story • Federation Intérnationalé de Football Association (FIFA) partnered with Yahoo to create the most popular sports site in history. • FIFAworldcup.com was seen by 3.7 million people from 17 countries May 1-June 23, 2002. • Site offered continual updates of information, photos and video highlights. • Do you think FIFA’s subscription model ($4.95-$19.95) for video access would work for U.S. sports events? Which ones?
Worldwide Internet Usage. Ex.4.1 shows thatthere were over785 millionInternet usersworldwideWorldwide usage more than doubledfrom2000-2004.Asia,with243millionusers,has thehighestnumberof usersNorthAmericahas the highestpenetrationofusers, almost 70%107001070100111001000010010111010010C2006PrenticeHal
©2006 Prentice Hall 4-5 Worldwide Internet Usage • Ex. 4.1 shows that there were over 785 million Internet users worldwide. • Worldwide usage more than doubled from 2000-2004. • Asia, with 243 million users, has the highest number of users. • North America has the highest penetration of users, almost 70%