Factors Influencing Consumer Behavior 3-6 Cultural Social Personal Culture Psycho- Reference Age and iě-cycle Togical groups Occupation Motivation Sub- Perception Buyer culture Family Economic situation Learning Lifestyle Beliefs and Social Roles Personality attitudes class and and status self-concept 對至（竹宜多大导 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 3－6 Factors Influencing Consumer Behavior Social Reference groups Family Roles and status Personal Age and life-cycle Occupation Economic situation Lifestyle Personality and self-concept Psychological Motivation Perception Learning Beliefs and attitudes Buyer Culture Subculture Social class Cultural
Characteristics of Culture 3-7 Prescriptive Socially Shared Culture Communicatiop Facility 7 Cumulative Learned 滋 對计至（竹置多 国际商学院市场营销学系 University of Intemational Business and Economi
国际商学院 市场营销学系 3－7 Characteristics of Culture Learned Communication Facility Prescriptive Cumulative Socially Shared Culture
Subcultures 3-8 Nationalities Religions Racial groups Geographic regions Special interests 篮谢好酒哈复多大生 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 3－8 Subcultures Nationalities Religions Racial groups Geographic regions Special interests
Characteristics of Social Classes 3-9 Within a class,people tend to behave alike Social class conveys perceptions of inferior or superior position Class may be indicated by a cluster of variables (occupation,income,wealth) Class designation is mobile over time 對补至（竹置多大孝 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 3－9 Characteristics of Social Classes Within a class, people tend to behave alike Social class conveys perceptions of inferior or superior position Class may be indicated by a cluster of variables (occupation, income, wealth) Class designation is mobile over time
Social Factors 3-10 Family Reference Groups Roles and Status 對酒（所至多大芳 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 3－10 Social Factors Family Reference Groups Roles and Status