To demonstrate appreciation and gratitudeTo show respect.To encourage or motivate.To celebrate or congratulate.To acknowledge your hostGift-giving CustomsinChina:clocksIt has regarded as a gift giving faux pas, the word of "clock " in Chinese, itspronunciation is similar to the word“death"“clocks" in Chinese 钟(zhong)“终"(zhong)means end in Chinese. It suggests the life is end. But Chineseyounger generation are not superstitious. Some of them maybe can accept clockas a gift. But first of all, you should make sure they won't be offended byreceivinga clock..colors such as white and blackThey areassociatedwith funerals,?write inred inkBecause it symbolizesthebreakupa relationship·sharpobjectsThey can imply end of relationshipgifts in odd numbers·They can imply loneliness and separation.·Chinesewill declineagiftthreetimesbeforefinallyaccepting,soasnottoappear greedy. You will have to continue to insist. Once the gift is acceptedexpress gratitude.You will be expected togothroughthe same routine ifyou areoffered a gift..In the presence ofother people, never present a valuable gift to one personSelecting an appropriate and proper gift requires knowledge and sensitivity:A British expression gives an excellent suggestion:Avoid "Carrying coals toNewcastle."People in Newcastle, a coal-mining town, would not appreciatereceiving coal as a gift! In other words, avoid giving something people alreadyhave.DonotgivewinetotheFrench,beertotheGermans,chocolates totheSwiss, or tea to the Chinese.CulturalDifferences in Gift-giving CustomssAppropriate ItemsFranceEsotericbooksandmusic,flowers,GermanyQuality pens, tasteful office items with your company logo, orimported liquor,Alocalfood specialty of yourhome countryMiddleEastTraditional perfume,silverJapanPrestigious name-brand items; expensive gifts are common
• To demonstrate appreciation and gratitude • To show respect • To encourage or motivate • To celebrate or congratulate • To acknowledge your host Gift- giving Customs in China: • clocks It has regarded as a gift giving faux pas, the word of "clock " in Chinese, its pronunciation is similar to the word “death”. “clocks” in Chinese 钟(zhong). “终”(zhong) means end in Chinese. It suggests the life is end. But Chinese younger generation are not superstitious. Some of them maybe can accept clock as a gift. But first of all, you should make sure they won't be offended by receiving a clock. • colors such as white and black They are associated with funerals. • write in red ink Because it symbolizes the break up a relationship. • sharp objects They can imply end of relationship. • gifts in odd numbers They can imply loneliness and separation. • Chinese will decline a gift three times before finally accepting, so as not to appear greedy. You will have to continue to insist. Once the gift is accepted, express gratitude. You will be expected to go through the same routine if you are offered a gift. • In the presence of other people, never present a valuable gift to one person. Selecting an appropriate and proper gift requires knowledge and sensitivity: A British expression gives an excellent suggestion: Avoid "Carrying coals to Newcastle." People in Newcastle, a coal-mining town, would not appreciate receiving coal as a gift! In other words, avoid giving something people already have. Do not give wine to the French, beer to the Germans, chocolates to the Swiss, or tea to the Chinese. Cultural Differences in Gift- giving Customs: Appropriate Items France Esoteric books and music, flowers, Germany Quality pens, tasteful office items with your company logo, or imported liquor, A local food specialty of your home country Middle East Traditional perfume, silver Japan Prestigious name-brand items; expensive gifts are common
Inappropriate ItemsFranceGiftswithabusiness card,wineGermanyBeerMexicoSilverMiddleEastleatherproductsmadeoutofpigskin,alcohol,goldorsilkformen.flower languageFlowers occupy a uniquely acceptable place in gift giving, suitable almost for anyoccasion.Theycannotbemistakenforbribe.However,flowersalsohavespecificcultural associations which differ in each country. It is very important to know theshared meanings of flowers in other countries when cross-cultural floral gifts areexchanged.It's a kind of language which is used for expressing one's emotion or desire byflowers.It forms under a certain historical condition, and is accepted by particularpopulations.If you want to appreciate flowers, you should know the language well. It's thecoreof flower culture.The language has no sound, but the implication and emotion isbeyond words.Gift-givingCustomsinAmerica:An American woman livingin Wisconsin volunteered to tutor EnglishtoaJapanese woman who had moved into the same community.“Before each lesson,andon eachand everyvisit"theAmericanreported,"theJapaneseladybroughtme a gifta book,somepaper sculpture,flowers,or candy.It wasembarrassing."In America, lavish, extravagant gifts are definitely out. The luxurious gifts willgive people pressure, and they will speculate the purpose. An appropriate alternateto a gift is to take the deserving person to dinner, or to an entertainment orsporting event. On the contrary, gift giving is an institution and a revered customin Japan.Americans think that singular number means lucky. They will open and appreciatethegiftatonceand saythanks.送礼时说Ihopeyou'll likeit.”，不要说小意思，不成敬意。”，“东西不好，请笑纳。”等中国人送礼时常爱讲的话。这类话会让外国人觉得你看不起他们。7,Assignment:discussthefollowingquestionsWhat is a culture?+What is Western culture?What are stereotypes?
Inappropriate Items France Gifts with a business card, wine Germany Beer Mexico Silver Middle East leather products made out of pigskin, alcohol, gold or silk for men • flower language Flowers occupy a uniquely acceptable place in gift giving, suitable almost for any occasion . They cannot be mistaken for bribe. However, flowers also have specific cultural associations which differ in each country. It is very important to know the shared meanings of flowers in other countries when cross-cultural floral gifts are exchanged. It’s a kind of language which is used for expressing one’s emotion or desire by flowers. It forms under a certain historical condition, and is accepted by particular populations. If you want to appreciate flowers, you should know the language well. It’s the core of flower culture. The language has no sound, but the implication and emotion is beyond words. Gift- giving Customs in America: An American woman living in Wisconsin volunteered to tutor English to a Japanese woman who had moved into the same community. “Before each lesson, and on each and every visit,” the American reported, “the Japanese lady brought me a gift — a book, some paper sculpture, flowers, or candy. It was embarrassing.” In America, lavish, extravagant gifts are definitely out. The luxurious gifts will give people pressure, and they will speculate the purpose. An appropriate alternate to a gift is to take the deserving person to dinner, or to an entertainment or sporting event. On the contrary, gift giving is an institution and a revered custom in Japan. Americans think that singular number means lucky. They will open and appreciate the gift at once and say thanks. 送礼时说“I hope you’ll like it.” ，不要说“小意 思，不成敬意。”，“东西不好，请笑纳。”等中国人送礼时常爱讲的话。这类 话会让外国人觉得你看不起他们。 7、Assignment: discuss the following questions ◆What is a culture? ◆What is Western culture? ◆What are stereotypes?
Unit 21. Teaching Objective:Learning this unit, the students should know:-thecultureoftippingThe difference between “老” and “old"Respect the aged and cherish theyoung. (ldeological and Political Education Objective)individualist cultureand collectivist culture2. Teaching Focus: individualist culture and collectivist culture3.Teaching Difficulty:老= old?4. Teaching Duration: 6 lessons5. Teaching method:Through teacher's explanation and asking questions, students can understand therelated concepts.The teacher will provide students with situation.With the help ofmultimedia6. Teaching Procedure:6.1 Encounter: The TaxiTaxis in the USIn taxis in the US, it is quite normal to have a small extra charge for each pieceof luggage. Usually there will be a list of luggage charges posted somewhere inthe taxi. In the Us there are also sometimes tolls for bridges, tunnels, and certainroads,andthetaxidriverwill generallypaythesefirstandthenaddthemtothecost of the ride.In the US it is normal to add a tip of 10%-15% to the cost of a taxi ride. Asimilar tip is normal in restaurants where staff wait on customers. Tipping is notnormalinfast-foodrestaurantswherecustomersgettheirownfoodWhile taxis can often be found at US airport, taxis are relatively rare in all butthelargestAmericancities,and toget ataxipeopleoftenneedtocall ataxicompanyThisisbecausemostAmericans drivetheirowncars.Inlargecitieslike New York, taxi drivers are often immigrants from other countries whodonot speak English as their first language.TippingIn the UK the reason for tipping is to show that you really liked the service. Inthe UK we have a high minimum wage, and no-one can be paid below thisamount for any work, so when you tip, it is mainly showing politeness to the
Unit 2 1. Teaching Objective: Learning this unit, the students should know: the culture of tipping The difference between “ 老 ” and “old”. Respect the aged and cherish the young. (Ideological and Political Education Objective） individualist culture and collectivist culture 2. Teaching Focus: individualist culture and collectivist culture 3. Teaching Difficulty: 老﹦old? 4. Teaching Duration：6 lessons 5. Teaching method: Through teacher’s explanation and asking questions, students can understand the related concepts. The teacher will provide students with situation. With the help of multimedia. 6. Teaching Procedure: 6.1 Encounter: The Taxi Taxis in the US In taxis in the US, it is quite normal to have a small extra charge for each piece of luggage. Usually there will be a list of luggage charges posted somewhere in the taxi. In the US there are also sometimes tolls for bridges, tunnels, and certain roads, and the taxi driver will generally pay these first and then add them to the cost of the ride. In the US it is normal to add a tip of 10%-15% to the cost of a taxi ride. A similar tip is normal in restaurants where staff wait on customers. Tipping is not normal in fast-food restaurants where customers get their own food. While taxis can often be found at US airport, taxis are relatively rare in all but the largest American cities, and to get a taxi people often need to call a taxi company. This is because most Americans drive their own cars. In large cities like New York, taxi drivers are often immigrants from other countries who do not speak English as their first language. Tipping In the UK the reason for tipping is to show that you really liked the service. In the UK we have a high minimum wage, and no-one can be paid below this amount for any work, so when you tip, it is mainly showing politeness to the