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《电子商务英语》(英文版)Chapter 1 Overview of Electronic Commerce
EC 2006 Prentice Hall 2 Learning Objectives 1. Define electronic commerce (EC) and describe its various categories. 2. Describe and discuss the content and framework of EC. 3. Describe the major types of EC transactions. 4. Describe the digital revolution as a driver of EC.
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EC Classification e-taling Online retailing, usually B2C business-to-business-to-consumer (B2B2C) E-commerce model in which a business provides some product or service to a client business that maintains its own customers EC2006 Prentice Hall
EC 2006 Prentice Hall 16 EC Classification e-tailing Online retailing, usually B2C business-to-business-to-consumer (B2B2C) E-commerce model in which a business provides some product or service to a client business that maintains its own customers
EC Classification consumer-to-business(C2B) E-commerce model in which individuals use the Internet to sell products or services to organizations or individuals seek sellers to bid on products or services the ney need consumer-to-consumer( C2C) E-commerce model in which consumers sell directly to other consumers EC2006 Prentice Hall
EC 2006 Prentice Hall 17 EC Classification consumer-to-business (C2B) E-commerce model in which individuals use the Internet to sell products or services to organizations or individuals seek sellers to bid on products or services they need consumer-to-consumer (C2C) E-commerce model in which consumers sell directly to other consumers
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- 《电子商务英语》(英文版)Chapter 2 E-Marketplaces:Structures, Mechanisms, Economics, and Impacts
- 《电子商务英语》(英文版)Chapter 3 Retailing in Electronic Commerce:Products and Services
- 《电子商务英语》(英文版)Chapter 4 Consumer Behavior, Market Research, and Advertisement
- 《电子商务英语》(英文版)Chapter 5 B2B E-Commerce:Selling and Buying in Private E-Markets
- 《电子商务英语》(英文版)Chapter 6 Public B2B Exchanges and Support Services
- 《电子商务英语》(英文版)Chapter 7 E-Supply Chains, Collaborative Commerce, Intrabusiness EC, and Corporate Portals
- 《电子商务英语》(英文版)Chapter 8 Innovative EC Systems:From E-Government and E-Learning to C2C
- 《电子商务英语》(英文版)Chapter 9 Mobile Commerce and Pervasive Computing
- 《电子商务英语》(英文版)Chapter 10 E-Auctions
- 《电子商务英语》(英文版)Chapter 11 E-Commerce Security
- 《电子商务英语》(英文版)Chapter 12 Electronic Payment Systems
- 《电子商务英语》(英文版)Chapter 13 Order Fulfillment, eCRM, and Other Support Services
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