品牌参与度:品牌与消费者的关系 「联结:这是我的品 优点:“做得比较 能:“它的功能相不错 「相关:“是我这样的人用的 存在:“我知道它
16 品牌参与度：品牌与消费者的关系 存在：“我知道它” 相关：“它是我这样的人用的” 功能：“它的功能相当不错” 优点：“它做得比较 好” 联结：“这是我的品 牌
Sunkist What is a Strong Brand? DELICIOUS SUN RCIP、 CLICK HE TO SUBSORIBE Coloring Pages
17 What is a Strong Brand?
What is a Strong Bran An orange is an orange. is an orange. Unless, or course, that orange happens to be Sunkist, a name eighty percent of consumers know and trust 上,Hanm CEo of Sunkist ng Pages
18 What is a Strong Brand? An orange… is an orange… is an orange. Unless, or course, that orange happens to be Sunkist, a name eighty percent of consumers know and trust. -- Russell L. Hanlin CEO of Sunkist
上海申美飲食品有限公 一與美国可 公司合作系 YOU CANT BEA 了HE= FEELINGg
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he Calda meant The Coca-Cola Compan ly exists to benefit and refresh everyone it touches FOR MORE THAN A CENTURY, WE HAVE BEEN FULFILLING THIS PROMISE. 220
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