anticipatev.预期，期望objectiven.目标crucialadj.至关重要的，关键性的appropriateadj，合适的，恰当的approvaln.同意，批准deductiveadj.演绎的，推理的；appreciatev.感激filev./n.把..归档/文件brochuren小册子，手册findingsn.调查（或研究）的结果credibilityn信任feedbackn.反馈copyv./n.复制/份数feasibilityn.可行性cooperationn.合作highlightv.突出重点，强调considerationn.考虑，照顾investigationn.调查v.传达，表达inductiveadj.归纳的conveyencloseV.把……装入信封，附入layoffn.停工，临时解雇leafletn传单，散页methodologyn.方法mattersn.问题，要事preliminaryadj.预备性的，初步的optionala.可供选择的preconceptionn.先入之见，成见perspectiven.视角，角度pensionn.养老金，抚恤金，退休金projectn.项目questionnairen.调查问卷rapportn.友好关系redundancyn.裁员，解雇schedulen.时刻表，进度表，明细表recommendationn.推荐upgradev.提升，升级Phrases for LettersPhrases for reportsIncompliancewith...依据..boardofdirectors董事会inform...of...告知..customerservice顾客服务lookforwardto...期待做....generalmanager总经理take part in...参与....slimming-down缩减，裁员trialorder试购takemeasures采取措施purchaseorder定单welfaresystem福利体系2.Sentence StructuresLetters(1)We are interested in importingyour"Victory"camera displayed at GuangzhouTradeFair我们想进口贵方在广州交易会所展出的“胜利"牌照相机。(2)Wethankyouand lookforwardtoyourenquiriesandorders感谢贵方并盼来函询价及订货。(3)Wehopethis is thebeginningofagoodrelationshiptoourbusiness我们希望这是我们双方生意往来的良好开端。(4)Thankyouinadvanceforyourhelp在此先感谢您对我们提供的帮助。inadvance提前，在先e.g.Everyoneshouldsubmitquestionsinadvanceofthemeeting每个人需在开会前提交问题。16
16 anticipate v. 预期，期望 objective n.目标 appropriate adj. 合适的，恰当的 crucial adj. 至关重要的，关键性的 approval n. 同意，批准 deductive adj. 演绎的，推理的； appreciate v.感激 file v./n. 把.归档/文件 brochure n. 小册子，手册 findings n.调查（或研究）的结果 credibility n. 信任 feedback n. 反馈 copy v./n. 复制/份数 feasibility n. 可行性 cooperation n. 合作 highlight v. 突出重点，强调 consideration n. 考虑，照顾 investigation n.调查 convey v. 传达，表达 inductive adj.归纳的 enclose v. 把.装入信封，附入 layoff n.停工，临时解雇 leaflet n. 传单，散页 methodology n. 方法 matters n. 问题，要事 preliminary adj. 预备性的，初步的 optional a. 可供选择的 preconception n.先入之见，成见 perspective n. 视角，角度 pension n.养老金，抚恤金， 退休金 project n. 项目 questionnaire n.调查问卷 rapport n. 友好关系 redundancy n.裁员，解雇 schedule n. 时刻表，进度表，明细表 recommendation n.推荐 upgrade v. 提升，升级 Phrases for Letters Phrases for reports In compliance with.依据. board of directors 董事会 inform .of. 告知. customer service 顾客服务 look forward to.期待做. general manager 总经理 take part in. 参与. slimming-down 缩减，裁员 trial order 试购 take measures 采取措施 purchase order 定单 welfare system 福利体系 2. Sentence Structures Letters (1) We are interested in importing your “Victory” camera displayed at Guangzhou Trade Fair. 我们想进口贵方在广州交易会所展出的“胜利”牌照相机。 (2) We thank you and look forward to your enquiries and orders 感谢贵方并盼来函询价及订货。 (3) We hope this is the beginning of a good relationship to our business. 我们希望这是我们双方生意往来的良好开端。 (4) Thank you in advance for your help. 在此先感谢您对我们提供的帮助。 in advance 提前，在先 e.g. Everyone should submit questions in advance of the meeting. 每个人需在开会前提交问题
(5)Yourfavorablecooperationwill begreatlyappreciated对贵方之真诚合作深表谢意。(6)We appreciate your patronage and hope that the pleasant relationship established between uswill continue感谢贵方惠顾，并希望彼此已建立之良好关系继续发展。(7)We apologize for thedelay inreplying toyour letter.对贵方来函迟复为款。Apologizefor...为...道。e.g.I must apologize for thedreadful mistakeImade我为我所犯的严重错误深表歉意。(8) If we can be of further service to you, please do not hesitate to write us.若我方能进一步提供服务，请讯即示知。donothesitateto...不犹豫地，迅即地..e.g.In case of any difficulties,please do not hesitate to contact our Customer ServiceDepartment如遇到任何困难，请尽管和我们的客户服务部联系。Reports(1)The purpose/objective ofthis report isto analyzetheissues concerning the employment oftemporary staff for our company这份报告的写作目的/目标是分析关于公司聘用临时工的若干问题。theissuesconcerning..关于的问题、事件。e.g. The government should appropriately handle the issue concerning the people's livelihood.政府应妥善解决好人民生活问题。(2)Thereportaimstopresentthedatacollectedforimprovingournewseriesproducts这个报告将提供对我们新的系列产品的改进而搜集的一些资料。aimto..为了..，目标在于..e.g. This books aim to cover some important issues ofthe national economy development.这本书旨在论述关于国名经济发展中的一些重要问题。(3) The following points summarized our key findings.以下几点总结了我们的主要调查结果。(4)The researchreveals there is a growing marketfor these kinds of products调查表明这类产品的市场正处于成长期。(5) In conclusion, the purchase of new laptops is necessary at present.总结得出，目前购买新的手提电脑是相当必要的。Noconclusions werereached regardingthe currentmarket situation of thenewmodel(6)对该新型号产品的市场现状调查目前仍无定论。(7)It is recommended that ABC company negotiate a contract with SmithTrading建议ABC公司与史密斯贸易公司签订合同。We strongly recommended that we take immediate measures to avoid such mistakes happen(8)again.我们强烈建议采取及时措施以避免此种错误再次发生。V.Strategy17
17 (5) Your favorable cooperation will be greatly appreciated. 对贵方之真诚合作深表谢意。 (6) We appreciate your patronage and hope that the pleasant relationship established between us will continue. 感谢贵方惠顾，并希望彼此已建立之良好关系继续发展。 (7) We apologize for the delay in replying to your letter. 对贵方来函迟复为歉。 Apologize for.为.道歉。 e.g. I must apologize for the dreadful mistake I made. 我为我所犯的严重错误深表歉意。 (8) If we can be of further service to you, please do not hesitate to write us. 若我方能进一步提供服务，请讯即示知。 do not hesitate to. 不犹豫地，迅即地. e.g. In case of any difficulties, please do not hesitate to contact our Customer Service Department. 如遇到任何困难，请尽管和我们的客户服务部联系。 Reports (1) The purpose/objective of this report is to analyze the issues concerning the employment of temporary staff for our company. 这份报告的写作目的/目标是分析关于公司聘用临时工的若干问题。 the issues concerning.关于.的问题、事件。 e.g. The government should appropriately handle the issue concerning the people's livelihood. 政府应妥善解决好人民生活问题。 (2) The report aims to present the data collected for improving our new series products. 这个报告将提供对我们新的系列产品的改进而搜集的一些资料。 aim to.为了.，目标在于. e.g. This books aim to cover some important issues of the national economy development. 这本书旨在论述关于国名经济发展中的一些重要问题。 (3) The following points summarized our key findings. 以下几点总结了我们的主要调查结果。 (4) The research reveals there is a growing market for these kinds of products. 调查表明这类产品的市场正处于成长期。 (5) In conclusion, the purchase of new laptops is necessary at present. 总结得出，目前购买新的手提电脑是相当必要的。 (6) No conclusions were reached regarding the current market situation of the new model. 对该新型号产品的市场现状调查目前仍无定论。 (7) It is recommended that ABC company negotiate a contract with Smith Trading. 建议 ABC 公司与史密斯贸易公司签订合同。 (8) We strongly recommended that we take immediate measures to avoid such mistakes happen again. 我们强烈建议采取及时措施以避免此种错误再次发生。 V. Strategy
Four Keys to Effective Business WritingIdentifying yourKnowing who makes up your audience is one of your mostaudienceimportant responsibilities as a writer.Expectto analyze your识别受众audiencethroughoutthecomposingprocessByknowingwhy you are writing,you will communicateEstablishingyourbetter and find writing itself to be an easier process. Thepurposereader's needs and your goal in communicating will help you表明目的toformulateyour purpose.FormulatingyourYour message is the sum of what facts, responses, andmessagerecommendations you put into writing.Amessage includes组织信息the details and scope of your communication.Style helps to determine how well you communicate with anSelecting youraudienceand howwell yourreadersunderstandand receivestyle and toneyour message. Tone expresses your attitude toward a topic and选择风格及语调towardyouraudience.Yourtonecan rangefromformal andimpersonal to informal and personal.6.Exercises and homework:VI.PracticeTask 4Directions:Translatethe following English sentences to Chinese and viceversa.如能尽早回复，不胜感激。（behighlyappreciated)2我们希望你们能对货物满意，并期待收到你们更多的订单。（furtherorders）3.我们期待与你们的进一步合作。(furthercooperation)4.目前我正在进行该项目的调查工作，已取得了下烈成绩。(thefollowingachievements)5.调查表明这类产品的市场正处于成长期。agrowingmarket)6.You will be glad to know that your request for refunding.the.goods is granted. (退款）ACustomerswillenjoythebest.seryice providedbyour skillful staff（最优质的服务）9Weapologizeagainforany.inconyenience.（任何不便）9（总结如下）Themajorfindings ofthepresent investigation canbesummarizedasfollows.(基于）10.Therecommendation isbased.on theresearchI'vedone in thepast threeyears.Task 5Directions: Read the following letter and fill in the blanks with the right expressionsaccording to the Chinese.18
18 6. Exercises and homework: VI. Practice Task 4 Directions: Translate the following English sentences to Chinese and vice versa. 1. 如能尽早回复，不胜感激。(be highly appreciated) 2. 我们希望你们能对货物满意，并期待收到你们更多的订单。(further orders) 3. 我们期待与你们的进一步合作。(further cooperation) 4. 目前我正在进行该项目的调查工作，已取得了下列成绩。(the following achievements) 5. 调查表明这类产品的市场正处于成长期。(a growing market) 6. You will be glad to know that your request for refunding the goods is granted.（退款） 7. Customers will enjoy the best service provided by our skillful staff. (最优质的服务) 8. We apologize again for any inconvenience. （任何不便） 9. The major findings of the present investigation can be summarized as follows. （总结如下） 10. The recommendation is based on the research I’ve done in the past three years. （基于） Task 5 Directions: Read the following letter and fill in the blanks with the right expressions according to the Chinese. Four Keys to Ef ective Business Writing Knowing who makes up your audience is one of your most important responsibilities as a writer. Expect to analyze your audience throughout the composing process. By knowing why you are writing, you will communicate better and find writing itself to be an easier process. The reader’s needs and your goal in communicating will help you to formulate your purpose. Your message is the sum of what facts, responses, and recommendations you put into writing. A message includes the details and scope of your communication. Style helps to determine how well you communicate with an audience and how well your readers understand and receive your message. Tone expresses your attitude toward a topic and toward your audience. Your tone can range from formal and impersonal to informal and personal. Identifying your audience 识别受众 Establishing your purpose 表明目的 Formulating your message 组织信息 Selecting your style and tone 选择风格及语调
Dear Mr. North,(1)（就您要求为你们的员工提供培训之事），unfortunatelywehavehadtocancel our January workshop. However, we can include your staff in the December 12th workshopinstead if this is convenient.(2) （我深表歉意）wewereunabletoinformyouofthischangeearlier,andIhope you will be able to attend at this new date.(3)(可否）letmeknowas soonaspossiblethenamesof your staffwhowillbeattendingonDecember12th?We hope that your staff will find theworkshop bothuseful and informative(4) （致以最美好的祝愿）Yours Sincerely,Liu HuaTask6Directions: Write a report on employee benefits satisfaction to Mr.Hua Chen, Director ofPersonnel.You will first gather some information from employees at different levels in the companyObtaining such information may involvelooking throughthepastfilesregardingthis problem.Itmay involve interviewing employees from different levels. Next you will analyze the situation inlight of all you have learned about it. Then you will develop some recommendations to thesituation. You may want to investigate the following aspects:Overall satisfaction:整体满意度Problemwhendealingwiththepersonneldepartment：人力资源部门相关问题Suggestionforimprovement：改善建议ProblemswhendealingwithHMO（HealthMaintenanceOrganization：美国常见的医疗保险形式之一)Tips:employeebenefits员工福利currentbenefits package现有福利机制0从Vll.Read forReference1. Sample Letters.Sample1 (A) :5Hill StreetMadison,Wiscons53700March 15,201519
19 Dear Mr. North, (1) (就您要求为你们的员工提供培训之事), unfortunately we have had to cancel our January workshop. However, we can include your staff in the December 12 th workshop instead if this is convenient. (2) (我深表歉意) we were unable to inform you of this change earlier, and I hope you will be able to attend at this new date. (3) (可否) let me know as soon as possible the names of your staff who will be attending on December 12 th? We hope that your staff will find the workshop both useful and informative. (4) (致以最美好的祝愿). Yours Sincerely, Liu Hua Task 6 Directions: Write a report on employee benefits satisfaction to Mr. Hua Chen, Director of Personnel. You will first gather some information from employees at different levels in the company. Obtaining such information may involve looking through the past files regarding this problem. It may involve interviewing employees from different levels. Next you will analyze the situation in light of all you have learned about it. Then you will develop some recommendations to the situation. You may want to investigate the following aspects: Overall satisfaction:整体满意度 Problem when dealing with the personnel department ：人力资源部门相关问题 Suggestion for improvement：改善建议 Problems when dealing with HMO (Health Maintenance Organization:美国常见的医 疗保险形式之一) Tips: employee benefits 员工福利 current benefits package 现有福利机制 VII. Read for Reference 1. Sample Letters. Sample 1（A）: 5Hill Street Madison, Wiscons53700 March 15, 2015
Ms. Helen JonesPresidentJones,Jones&Jones123 International LaneBoston,Massachusetts 01234Dear Ms. Jones,Talkingaboutthebusinessletterformat,well,therearetheblockstyle(齐头式),theindentedstyle（缩进式），andthemodifiedblockstyle（折中式）.Tosimplifymatters，we'redemonstratingtheblock style in this letter, one ofthe two most common styles.There seems to be no consensusabout such fine points as whether to skip a line after your return address and before the date: someguidelines suggest that you do; others do not. Let's hope that your business letter succeeds nomatter which choice you make!When you use the block style to write a business letter, all the information is typed flush left, withone-inch margins all around. First, you should provide your own address, then skip a line andprovide the date, then skip one more line and provide the inside address of the party to whom theletter is addressed. If you are using letterhead that already provides your address, do not retypethat information,just begin with the date.For formal letters,you should avoid abbreviations wherepossible.You should skip another line before the salutation, which should be followed by a colon or acomma. Then write the body of your letter as illustrated here, with no indentation at the beginningof paragraphs.You should skipa linebetween paragraphs.After writing the body of the letter, you should type the closing, followed by a comma. You thenleave3 blank lines, and type your name and title(if applicable),all flush left（左对齐）Finally,you should sign in blank space above your typed name. Now doesn't that look professional?Sincerely,John DoeJohn DoeAdministrative AssistantSample1(B):5Hill StreetMadison, Wisconsin53700March 15,2015Ms.Helen JonesPresidentJones,Jones&Jones20
20 Ms. Helen Jones President Jones, Jones&Jones 123 International Lane Boston, Massachusetts 01234 Dear Ms. Jones, Talking about the business letter format, well, there are the block style(齐头式), the indented style （缩进式）, and the modified block style（折中式）. To simplify matters, we’re demonstrating the block style in this letter, one of the two most common styles. There seems to be no consensus about such fine points as whether to skip a line after your return address and before the date: some guidelines suggest that you do; others do not. Let’s hope that your business letter succeeds no matter which choice you make! When you use the block style to write a business letter, all the information is typed flush left, with one-inch margins all around. First, you should provide your own address, then skip a line and provide the date, then skip one more line and provide the inside address of the party to whom the letter is addressed. If you are using letterhead that already provides your address, do not retype that information; just begin with the date. For formal letters, you should avoid abbreviations where possible. You should skip another line before the salutation, which should be followed by a colon or a comma. Then write the body of your letter as illustrated here, with no indentation at the beginning of paragraphs. You should skip a line between paragraphs. After writing the body of the letter, you should type the closing, followed by a comma. You then leave 3 blank lines, and type your name and title (if applicable), all flush left（左对齐）. Finally, you should sign in blank space above your typed name. Now doesn’t that look professional? Sincerely, John Doe John Doe Administrative Assistant Sample 1 （B）： 5 Hill Street Madison, Wisconsin 53700 March 15, 2015 Ms. Helen Jones President Jones, Jones&Jones