Characteristics of an effective vision Imaginable-conveys a picture of what the future will look like Desirable -appeals to the long-term interests of employees customers, stockholders and others who have a stake in the enterprise Feasible -comprises realistic, attainable goals Focused-is clear enough to provide guidance in decision making Flexible-is general enough to allow individual initiative and alternative responses in light of changing conditions Communicable -is easy to communicate; can be successfully explained within five minutes Source: John P Kotter, Leading change, Harvard Business School Press Nightingale e 2002 Massachusetts Institute of Technology
11 Characteristics of an Effective Vision Characteristics of an Effective Vision Source: John P. Kotter, Leading Change, Harvard Business School Press • Imaginable - conveys a picture of what the future will look like • Desirable - appeals to the long-term interests of employees, customers, stockholders, and others who have a stake in the enterprise • Feasible - comprises realistic, attainable goals • Focused - is clear enough to provide guidance in decision making • Flexible - is general enough to allow individual initiative and alternative responses in light of changing conditions • Communicable - is easy to com municate; can be successfully explained within five minutes Nightingale © 2002 Massachusetts Institute of Technology
i Features of a vision It will be cohesive, providing a common thread through business mission and subsequent strategies It will be specific enough to provide direction yet general enough to remain relevant despite fluctuations in the short term It will be inspiring aiming at"excellence"as defined by the organization It will describe the core values strongly held by the organization It will provide a yardstick by which to judge the future performance of the organization 6 Source: Stephen Connack (1991) Nightingale e 2002 Massachusetts Institute of Technology
12 Features of a Vision Features of a Vision • It will be cohesive, providing a common thread through business mission and subsequent strategies • It will be specific enough to provide direction yet general enough to remain relevant despite fluctuations in the short term • It will be inspiring, aiming at “excellence” as defined by the organization • It will describe the core values strongly held by the organization • It will provide a yardstick by which to judge the future performance of the organization Source: Stephen Connack (1991) Nightingale © 2002 Massachusetts Institute of Technology