Types of E-Marketplaces From storefronts to portals mobile portal A portal accessible via a mobile device voice portal A portal accessed by telephone or cell phone Electronic Commerc Prentice Hall 2006
Electronic Commerce Prentice Hall © 2006 16 Types of E-Marketplaces: From Storefronts to Portals mobile portal A portal accessible via a mobile device voice portal A portal accessed by telephone or cell phone
Intermediation in ec infomediaries Electronic intermediaries that control information flow in cyberspace often aggregating information and selling it to others Five limitations of direct interaction Search costs Lack of priⅳacy Incomplete information Contract risk Pricing inefficiencies Electronic Commerc Prentice Hall 2006
Electronic Commerce Prentice Hall © 2006 17 Intermediation in EC infomediaries Electronic intermediaries that control information flow in cyberspace, often aggregating information and selling it to others • Five limitations of direct interaction – Search costs – Lack of privacy – Incomplete information – Contract risk – Pricing inefficiencies