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《电子商务英语》(英文版)Chapter 5 B2B E-Commerce:Selling and Buying in Private E-Markets
Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the B2B field. 2. Describe the major types of B2B models. 3. Discuss the characteristics of the sell-side marketplace, including auctions. 4. Describe the sell-side intermediary models. 5. Describe the characteristics of the buy-side marketplace and e-procurement. 6. Explain how reverse auctions work in B2B.
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Concepts, Characteristics and models of b2b ec Benefits of B2B(continued) Reduces marketing and sales costs(for sellers) Reduces inventory levels and costs Enables customized online catalogs with different prices for different customers Increases production flexibility, permitting just-in time delivery Reduces procurement costs(for buyers Facilitates mass customization Provides for efficient customer service Electronic Commelgcreases opportunities f66 collaboration
Electronic Commerce Prentice Hall © 2006 16 Concepts, Characteristics, and Models of B2B EC • Benefits of B2B (continued) – Reduces marketing and sales costs (for sellers) – Reduces inventory levels and costs – Enables customized online catalogs with different prices for different customers – Increases production flexibility, permitting just-intime delivery – Reduces procurement costs (for buyers) – Facilitates mass customization – Provides for efficient customer service – Increases opportunities for collaboration
Concepts, Characteristics and models of b2b ec · Limitations of b2B Channel conflict Operation of public exchanges Elimination the distributor or the retailer Electronic Commerc Prentice Hall 2006
Electronic Commerce Prentice Hall © 2006 17 Concepts, Characteristics, and Models of B2B EC • Limitations of B2B – Channel conflict – Operation of public exchanges – Elimination the distributor or the retailer
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