Define Your PurposeGeneral PurposeSpecific PurposeTo InformYour GoalsTo PersuadeAudienceActionsTo CollaborateAudience ThoughtsChapter1-6
Chapter 1 - 6 Define Your Purpose General Purpose Specific Purpose To Inform To Persuade To Collaborate Your Goals Audience Actions Audience Thoughts
Check Your PurposeWhat will change?VIs it realistic?？VIs the timing right?VIs it acceptable?Chapter1-7
Chapter 1 - 7 Check Your Purpose ✓What will change? ✓Is it realistic? ✓Is the timing right? ✓Is it acceptable?
Profile Your AudiencePrimary MembersKnowledge LevelSize and LocationExpectationsCompositionProbableReactionChapter1-8
Chapter 1 - 8 Profile Your Audience Knowledge Level Expectations Probable Reaction Primary Members Size and Location Composition
Gathering InformationUncover NeedsFind Your FocusProvide InformationChapter1-9
Chapter 1 - 9 Gathering Information Uncover Needs Find Your Focus Provide Information