IV.UsefulExpressions1.Words and PhrasesWordsapplyv.申请buyern.买家consultationn.咨询cataloguen.产品目录contractn.合同competitiveadj.竞争的considerablyadv.很，相当currentlyady.目前地continuouslyadv.连续地chancen.机会discountn.折扣durable adj.耐用的deliverv.送货V.雇佣employemployeen.雇员experiencedadj.有经验的V.保证extraadj.额外的ensureV.到期formallyadv.正式地expirev.处理internaladj.内部的handleinvoicen.发票launchv.发起，开办manufacturev.生产preciselyadv.准确地presentadj.目前的registerv.注册regularadj.定期的sellern.卖家specificationn.规格Senioradj.高级的surveyn.调查transactv.交易temporaryadj.暂时的welfaren.福利，幸福Phrasesbusinessrelations商业合作关系branchoffice分公司businessobjective商业目标companyprofile公司介绍exchange rate 汇率marketshare市场份额multi-national跨国公司price list价格单2.Sentence Structures(1)We'd liketoexpress ourdesireto establish businessrelations with...我们裹心希望与….·建立商业合作关系。establishbusinessrelationwith...与..建立业务往来。e.g. We are willing to establish business relationship with your company我们愿与贵公司建立业务往来。(2)Our hope is to establish mutual beneficial trading relations with...我们希望与建立起互利互惠的贸易伙伴关系。mutualbeneficialtradingrelations互惠贸易关系e.g.Welook forward to establishmutual beneficial tradingrelations withyou.6
6 Ⅳ.Useful Expressions 1. Words and Phrases Words apply v. 申请 buyer n.买家 catalogue n. 产品目录 consultation n. 咨询 contract n.合同 competitive adj.竞争的 currently adv. 目前地 considerably adv. 很，相当 continuously adv. 连续地 chance n. 机会 discount n.折扣 durable adj.耐用的 deliver v. 送货 employ v. 雇佣 employee n. 雇员 experienced adj.有经验的 ensure v. 保证 extra adj.额外的 expire v. 到期 formally adv. 正式地 handle v.处理 internal adj.内部的 invoice n.发票 launch v. 发起，开办 manufacture v. 生产 precisely adv. 准确地 present adj. 目前的 register v. 注册 regular adj. 定期的 seller n.卖家 specification n. 规格 senior adj.高级的 survey n.调查 transact v.交易 temporary adj.暂时的 welfare n.福利，幸福 Phrases business relations 商业合作关系 branch office 分公司 business objective 商业目标 company profile 公司介绍 exchange rate 汇率 market share 市场份额 multi-national 跨国公司 price list 价格单 2. Sentence Structures (1) We'd like to express our desire to establish business relations with. 我们衷心希望与.建立商业合作关系。 establish business relation with.与.建立业务往来。 e.g. We are willing to establish business relationship with your company. 我们愿与贵公司建立业务往来。 (2) Our hope is to establish mutual beneficial trading relations with. 我们希望与.建立起互利互惠的贸易伙伴关系。 mutual beneficial trading relations 互惠贸易关系 e.g. We look forward to establish mutual beneficial trading relations with you
我们期待与贵方建立互惠贸易关系。Welookforwardto...我们期待...(3)(4)We have the pleasure of introducing... to...我们很高兴为介绍.Please send us samples and quote us your lowest prices for....(5)请惠寄样品并报你方的最低价。With reference toyourletterof...,enquiringfor...,we encloseourQuotationNo...(6)关于您来函询购……，兹附去第号报价单给您。.Withreferenceto...关于....e.g.With reference toyour letter ofMarch3,we are glad tolearnthatyou wish to enter intotrade relations with our company.从贵方3月份来函，很高兴获悉你们希望与我们建立贸易伙伴关系。(7)Thequalityof theordermustbethesameasthatofoursample所订货物质量须与我方样品相同。(8)Yourearlysettlementofthiscasewillbeappreciated我们将非常感激你方对此事的及时处理。(9)We areglad tohavefinalized/put through/closed/concluded this transaction/business withyou.我们很高兴与你方达成了这笔交易。finalizev.完成，使结束，使落实e.g. let's finalize the proposal让我们最后确定提案。putthrough实行，完成e.g.These proposals have to be put through several committees.这些提议必须在几次委员会上通过。(10)Wetrustyouwill makeall necessaryarrangementstodeliverthegoods intime我们相信，你们将作好一切必需的安排，按时交货。V Strategy7
7 我们期待与贵方建立互惠贸易关系。 (3) We look forward to.我们期待. (4) We have the pleasure of introducing. to. 我们很高兴为.介绍. (5) Please send us samples and quote us your lowest prices for. 请惠寄样品并报你方.的最低价。 (6) With reference to your letter of., enquiring for., we enclose our Quotation No. 关于您来函询购.，兹附去第.号报价单给您。 With reference to.关于. e.g. With reference to your letter of March 3, we are glad to learn that you wish to enter into trade relations with our company. 从贵方 3 月份来函，很高兴获悉你们希望与我们建立贸易伙伴关系。 (7) The quality of the order must be the same as that of our sample. 所订货物质量须与我方样品相同。 (8) Your early settlement of this case will be appreciated. 我们将非常感激你方对此事的及时处理。 (9) We are glad to have finalized/put through/closed/concluded this transaction/business with you. 我们很高兴与你方达成了这笔交易。 finalize v. 完成，使结束，使落实 e.g. let's finalize the proposal. 让我们最后确定提案。 put through 实行，完成 e.g. These proposals have to be put through several committees. 这些提议必须在几次委员会上通过。 (10) We trust you will make all necessary arrangements to deliver the goods in time . 我们相信，你们将作好一切必需的安排，按时交货。 Ⅴ Strategy
6.Exercises and homework:VI.PracticeTask4Directions: Translate the following English sentences to Chinese and vice versa.1.Iwas.really.delightedto.hearthatyougotthat jobinABCcompany.（很高兴得知）2.Pleaseacceptour.warmest.congratulationsontheopeningofyourbranchoffice.（我们最热烈的祝贺)3.Iam sure that thefuture wll hold.much.more for you,and this is just the beginning.（大有作为)A.Customers will be provided with the best service owing.to our long experience in the cateringbusiness.（凭借）5.Wehopeyou are.satisfied.with ourgoods,and lookforward toreceivingyourfurtherorders.（对满意）6.我们期待与你们的合作愉快而成功。(ahappyandsuccessfulbusinessrelationship）7.得知贵公司获得2012年市场销售第二，真让人兴奋。（thefirstprizeinsales）8.非常感谢你们对此事的及时处理。（immediate settlement)9.我们能为你们提供最优惠价格。（themostfavorableprice)10.我们一定保证及时发货。(promptdelivery)Task5Directions:Read the following sales letter and fill in the blanks with the right expressionsaccording to the Chinese.Dear Sir or Madam,（咨询）whetheryourcompanycouldoffera course onBusinessI am writing toPromotion for our managers.I saw your（广告）intheSouthMorningDailyonSaturday,October7,2016,andtheBusinessPromotionTrainingCourse(Ref.:QC101)mentioned inthe advertisement might be34（我想知道）ifitis（可能的）foryoutoofferasuitable for us.3-month training course starting before or, at the latest, on Monday,November 5,2016, for a5group of 20. Could you send us some（资料）about theteaching staff and the8
8 6. Exercises and homework: VI. Practice Task 4 Directions: Translate the following English sentences to Chinese and vice versa. 1. I was really delighted to hear that you got that job in ABC company. （很高兴得知） 2. Please accept our warmest congratulations on the opening of your branch office. (我们最热烈 的祝贺) 3. I am sure that the future will hold much more for you , and this is just the beginning. (大有作 为) 4. Customers will be provided with the best service owing to our long experience in the catering business. （凭借） 5. We hope you are satisfied with our goods, and look forward to receiving your further orders. （对.满意） 6. 我们期待与你们的合作愉快而成功。(a happy and successful business relationship) 7. 得知贵公司获得 2012 年市场销售第一，真让人兴奋。（the first prize in sales） 8. 非常感谢你们对此事的及时处理。(immediate settlement) 9. 我们能为你们提供最优惠价格。(the most favorable price) 10. 我们一定保证及时发货。(prompt delivery) Task 5 Directions: Read the following sales letter and fill in the blanks with the right expressions according to the Chinese. Dear Sir or Madam, I am writing to 1 （咨询） whether your company could offer a course on Business Promotion for our managers. I saw your 2 （广告） in the South Morning Daily on Saturday, October 7, 2016, and the Business Promotion Training Course (Ref.: QC 101) mentioned in the advertisement might be suitable for us. 3 （我想知道） if it is 4 （可能的）for you to offer a 3-month training course starting before or, at the latest, on Monday, November 5, 2016, for a group of 20. Could you send us some 5 （资料） about the teaching staff and the
possiblescheduleforthis course?6Iam（期待）receiving your replyYours faithfully,Carmen AuTask6Directions: choose the right items for each of the following parts of a report.A.ConclusionD.RecommendationsB.E.FindingsIntroductionC.ReportonStaffMotivation2I write this report to present the results of the recent survey of staff motivation.I base thefindings on interviews with employees from all departments within the company2Anumberof employeesclearlysufferfromalack ofmotivationas aresultofdissatisfaction in oneofmore areas oftheir work,I just outline thekeyfindings below.Staff feels undervalued by the company, both on a financial and a personal level. They feelthat the company's competitors offer higher levels of remuneration.The perception that managersare unappreciative of staffefforts is particularly noticeable in the Sales Department.Certain employeesfeel under-challenged.The company is clearly not exploiting thepotentialofitshumanresources.There appears to be a breakdown of communication in the Production Department.Theconfusion and resultant ill-feeling towards managers has the potential to disrupt production cycles.4We concludethatthere are significant levels of dissatisfaction regarding certain issues in thecompany.Unless these issues are addressed as a matter ofurgency,the consequent demotivationof staff will undoubtedly have a negative impact on the performance of the company.5Westronglyrecommendthefollowingmeasures:An evaluationof jobprofilesneedtobemadethroughoutthecompanytoassesswhetherskills couldbeutilizedmoreefficientlyA review of the current salary structure ought to involve comparison with similarorganizations.We find it essential to investigate and take action regarding communication in the Productionand SalesDepartments.9
9 possible schedule for this course? I am 6 （期待） receiving your reply. Yours faithfully, Carmen Au Task 6 Directions: choose the right items for each of the following parts of a report. A. Conclusion D. Recommendations B. Findings E. Introduction C. Report on Staff Motivation 1 2 I write this report to present the results of the recent survey of staff motivation. I base the findings on interviews with employees from all departments within the company. 3 A number of employees clearly suffer from a lack of motivation as a result of dissatisfaction in one of more areas of their work. I just outline the key findings below. Staff feels undervalued by the company, both on a financial and a personal level. They feel that the company's competitors offer higher levels of remuneration. The perception that managers are unappreciative of staff efforts is particularly noticeable in the Sales Department. Certain employees feel under-challenged. The company is clearly not exploiting the potential of its human resources. There appears to be a breakdown of communication in the Production Department. The confusion and resultant ill-feeling towards managers has the potential to disrupt production cycles. 4 We conclude that there are significant levels of dissatisfaction regarding certain issues in the company. Unless these issues are addressed as a matter of urgency，the consequent demotivation of staff will undoubtedly have a negative impact on the performance of the company. 5 We strongly recommend the following measures: An evaluation of job profiles need to be made throughout the company to assess whether skills could be utilized more efficiently. A review of the current salary structure ought to involve comparison with similar organizations. We find it essential to investigate and take action regarding communication in the Production and Sales Departments
SVIl.Read forReference1.Asampleofbusinessletter.Dear Sirs,Thank youforyour letter of September16 and weshall bepleased to enterintotradingrelations with you.At your request, we are sending you, under separate cover, our latest catalogue and price listcovering our exports.Paymentshouldbemadebyanirrevocableandconfirmedletterofcredit.（不可撤销保兑信用证)Ifyoufeelthatbusinessispossible,pleasecontactusfor specificoffersYours sincerely,LiHui2.Asample of business report.Report ontheIntroduction of NewPracticesIntroductionThereport sets out todescribethemostattractivefeatures of staff managementpolicies of theHVC Garden chain restaurants and to suggest the introduction of some items into the restaurantdepartment of our hotel. The presented information has been obtained during the AssistantManager'svisittotheHVCGardenFindingsItwasfoundthat oneoftheHvC restaurants isexposedto an exceptionallyinnovativemanagement,and it has recentlydeveloped a new policy in ordertomaintain high standards in allaspectsof theserviceprovidedtoitsguests.Thetwosuccessful practicesofthepolicyasfollows》All thewaiting staff are exposed toa check-up(检查)before startingtheir lunch anddinnershifts so as to ensure maintenance ofhygiene and compliance with the company's dress code》Theeveningbriefings（简要指示）conductedonaregularbasisinordertoinformthe staff ofthe basic changes inthemenu and wine supplies haveproved effectiveConclusionsIt is clear that a successful introduction of the two procedures is sure to reflect on the waitingstaff’s better awareness of good service and an improvement in the hotel's imageRecommendationsIt is suggested that these two procedures (staff's check-up and regular evening briefings)should be applied in the restaurant department of our hotel.10
10 VII. Read for Reference 1. A sample of business letter. Dear Sirs, Thank you for your letter of September 16 and we shall be pleased to enter into trading relations with you. At your request, we are sending you, under separate cover, our latest catalogue and price list covering our exports. Payment should be made by an irrevocable and confirmed letter of credit.(不可撤销保兑信 用证) If you feel that business is possible, please contact us for specific offers. Yours sincerely, Li Hui 2. A sample of business report. Report on the Introduction of New Practices Introduction The report sets out to describe the most attractive features of staff management policies of the HVC Garden chain restaurants and to suggest the introduction of some items into the restaurant department of our hotel. The presented information has been obtained during the Assistant Manager’s visit to the HVC Garden. Findings It was found that one of the HVC restaurants is exposed to an exceptionally innovative management, and it has recently developed a new policy in order to maintain high standards in all aspects of the service provided to its guests. The two successful practices of the policy as follows: 》All the waiting staff are exposed to a check-up(检查) before starting their lunch and dinner shifts so as to ensure maintenance of hygiene and compliance with the company’s dress code. 》The evening briefings (简要指示)conducted on a regular basis in order to inform the staff of the basic changes in the menu and wine supplies have proved effective. Conclusions It is clear that a successful introduction of the two procedures is sure to reflect on the waiting staff's better awareness of good service and an improvement in the hotel's image Recommendations It is suggested that these two procedures (staff's check-up and regular evening briefings ) should be applied in the restaurant department of our hotel