Session 2 Winning Competitive Advantages with IT 1. Case Study: UPS 2. The key applications in business 3. Strategic Information systems 4. Summary of how it can be used to implement Competitive Advantages
Huang Lihua, Fudan U Session 2: Winning Competitive Advantages with IT 1. Case Study: UPS 2. The key applications in business 3. Strategic Information systems 4. Summary of how IT can be used to implement Competitive Advantages
TYPES OF INFORMATION SYSTEMS NDOF5S丁E GROUPS SERVED STRATEGIC LEVEL MANAGERS MANAGEMENT LEVEL IDILE MANAGERS KNOWLEDGE LEVEL KNOWLEDGE DATA WORKERS OPERATIONAL OPERATIONAL LEVEL MANAGERS SALES MANUFACTURING FINANCE ACCOUNTING HUMAN MARKETING RESOURCES
Huang Lihua, Fudan U TYPES OF INFORMATION SYSTEMS DATA WORKERS KIND OF SYSTEM GROUPS SERVED STRATEGIC LEVEL SENIOR MANAGERS MANAGEMENT LEVEL MIDDLE MANAGERS OPERATIONAL OPERATIONAL LEVEL MANAGERS KNOWLEDGE LEVEL KNOWLEDGE & SALES & MANUFACTURING FINANCE ACCOUNTING HUMAN MARKETING RESOURCES
MAJOR TYPES OF SYSTEMS TRANSACTION PROCESSING SYSTEMS(TPS) MANAGEMENT INFORMATION SYSTEMS (MIS) DECISION SUPPORT SYSTEMS ( DSS) KNOWLEDGE WORK SYSTEMS(KWS) OFFICE AUTOMATION SYSTEMS (OAS) EXECUTIVE SUPPORT SYSTEMS (ES
Huang Lihua, Fudan U MAJOR TYPES OF SYSTEMS • TRANSACTION PROCESSING SYSTEMS (TPS) • MANAGEMENT INFORMATION SYSTEMS (MIS) • DECISION SUPPORT SYSTEMS (DSS) • KNOWLEDGE WORK SYSTEMS (KWS) • OFFICE AUTOMATION SYSTEMS (OAS) • EXECUTIVE SUPPORT SYSTEMS (ESS) *
TYPICAL TPS APPLICATIONS Sales Marketing Systems MAJOR FUNCTIONS OF SYSTEMS Sales management, market research promotion, pricing, new products MAJOR APPLICATION SYSTEMS Sales order info system, market research system, pricing system
Huang Lihua, Fudan U TYPICAL TPS APPLICATIONS Sales & Marketing Systems MAJOR FUNCTIONS OF SYSTEMS: • Sales management, market research, promotion, pricing, new products MAJOR APPLICATION SYSTEMS: • Sales order info system, market research system, pricing system *
TYPICAL TPS APPLICATIONS Manufacturing Production Systems MAJOR FUNCTIONS OF SYSTEMS Scheduling, purchasing, shipping, receiving engineering, operations MAJOR APPLICATION SYSTEMS Materials resource planning systems purchase order control systems, engineering systems, quality control systems
Huang Lihua, Fudan U TYPICAL TPS APPLICATIONS Manufacturing & Production Systems MAJOR FUNCTIONS OF SYSTEMS: • Scheduling, purchasing, shipping, receiving, engineering, operations MAJOR APPLICATION SYSTEMS: • Materials resource planning systems, purchase order control systems, engineering systems, quality control systems *