Application Case 7.1 Great Clips Employs Spatial Analytics to shave Time in location decisions Questions for Discussion 1. How is geospatial analytics employed at Great Clips? 2. What criteria should a company consider in evaluating sites for future locations? 3. Can you think of other applications where such geospatial data might be useful? Copynight@ 2014 Pearson Education, Inc Slide 7-11
Copyright © 2014 Pearson Education, Inc. Slide 7- 11 Application Case 7.1 Great Clips Employs Spatial Analytics to Shave Time in Location Decisions Questions for Discussion 1. How is geospatial analytics employed at Great Clips? 2. What criteria should a company consider in evaluating sites for future locations? 3. Can you think of other applications where such geospatial data might be useful?
Geospatial Analytics Examples Sabre Airline Solutions' application Traveler Security Geospatial-enabled dashboard Assess risks across global hotspots Interactive maps Find current travelers Respond quickly in the event of any travel disruption Telecommunication companies Analysis of failed connections See the multimedia exercise. next Copynight@ 2014 Pearson Education, Inc Slide 7-12
Copyright © 2014 Pearson Education, Inc. Slide 7- 12 Geospatial Analytics Examples ▪ Sabre Airline Solutions’ application ▪ Traveler Security ▪ Geospatial-enabled dashboard ▪ Assess risks across global hotspots ▪ Interactive maps ▪ Find current travelers ▪ Respond quickly in the event of any travel disruption ▪ Telecommunication companies ▪ Analysis of failed connections ▪ See the Multimedia Exercise, next
A Multimedia Exercise in Analytics Employing Geospatial Analytics Go To Teradata University Network(TUN Find the bsl case video on The case of the Dropped Mobile calls Watch the video via tun or at you tube outube. com/watch ?v=4Jr Z3eXw4 Also, look at the slides at slideshare. net/teradata/bsi-teradata-the case-of-the-dropped-mobile-calls Discuss the case Copynight@ 2014 Pearson Education, Inc Slide 7-13
Copyright © 2014 Pearson Education, Inc. Slide 7- 13 A Multimedia Exercise in Analytics Employing Geospatial Analytics ▪ Go To Teradata University Network (TUN) ▪ Find the BSI Case video on “The Case of the Dropped Mobile Calls” ▪ Watch the video via TUN or at YouTube youtube.com/watch?v=4WJR_Z3exw4 ▪ Also, look at the slides at slideshare.net/teradata/bsi-teradata-thecase-of-the-dropped-mobile-calls ▪ Discuss the case
Real-Time Location Intelligence Many devices are constantly sending out their location information Cars, airplanes, ships, mobile phones, cameras, navigation systems GPS, Wi-Fi, RFID, cell tower triangulation Reality mining? Real-time location information real-time insight Path Intelligence(pathintelligence. com) Footpath -movement patterns within a city or store How to use such movement information Copynight@ 2014 Pearson Education, Inc Slide 7-14
Copyright © 2014 Pearson Education, Inc. Slide 7- 14 Real-Time Location Intelligence ▪ Many devices are constantly sending out their location information ▪ Cars, airplanes, ships, mobile phones, cameras, navigation systems, … ▪ GPS, Wi-Fi, RFID, cell tower triangulation ▪ Reality mining? ▪ Real-time location information = real-time insight ▪ Path Intelligence (pathintelligence.com) ▪ Footpath – movement patterns within a city or store ▪ How to use such movement information
Application Case 7.2 Quiznos Targets Customers for Its Sandwiches Questions for Discussion 1. How can location-based analytics help retailers in targeting customers? 2. Research similar applications of location- based analytics in the retail domain Copynight@ 2014 Pearson Education, Inc Slide 7-15
Copyright © 2014 Pearson Education, Inc. Slide 7- 15 Application Case 7.2 Quiznos Targets Customers for Its Sandwiches Questions for Discussion 1. How can location-based analytics help retailers in targeting customers? 2. Research similar applications of locationbased analytics in the retail domain