Real-Time Location Intelligence Targeting right customer based on their behavior over geographic locations EXample Radi app Collects information about the user's favorite locations habits, interests, spending patterns Radii uses the gimbal context Awareness SDK Combines time place duration action Assigns Location Personality Recommendation New members receive 10 Radii to spend Radii can be earned and spent on those locations For more info, search for radii app on Internet Copynight@ 2014 Pearson Education, Inc Slide 7-16
Copyright © 2014 Pearson Education, Inc. Slide 7- 16 Real-Time Location Intelligence ▪ Targeting right customer based on their behavior over geographic locations ▪ Example Radii app ▪ Collects information about the user’s favorite locations, habits, interests, spending patterns, … ▪ Radii uses the Gimbal Context Awareness SDK ▪ Combines time + place + duration + action + … ▪ Assigns Location Personality → Recommendation ▪ New members receive 10 “Radii” to spend ▪ Radii can be earned and spent on those locations ▪ For more info, search for radii app on Internet
Real-Time Location Intelligence Augmented reality Cachetown-augmented reality-based game Encourage users to claim offers from select geographic locations User can start anywhere in a city and follow markers on the Cachetown app to reach a coupon, discount, or offer from a business User can point a phone's camera toward the virtual item through the Cachetown app to claim it Claims> free good/discount/offer from a nearby business For more info, go to cachetown. com/press Copynight@ 2014 Pearson Education, Inc Slide 7-17
Copyright © 2014 Pearson Education, Inc. Slide 7- 17 Real-Time Location Intelligence ▪ Augmented reality ▪ Cachetown - augmented reality-based game ▪ Encourage users to claim offers from select geographic locations ▪ User can start anywhere in a city and follow markers on the Cachetown app to reach a coupon, discount, or offer from a business ▪ User can point a phone’s camera toward the virtual item through the Cachetown app to claim it ▪ Claims → free good/discount/offer from a nearby business ▪ For more info, go to cachetown.com/press