Location-Based Analytics Geospatial Analytics Geocoding Visual maps Postal codes Latitude Longitude Enables aggregate view of a large geographic area Integrate"into customer view Copynight@ 2014 Pearson Education, Inc Slide 7-6
Copyright © 2014 Pearson Education, Inc. Slide 7- 6 Location-Based Analytics ▪ Geospatial Analytics ▪ Geocoding ▪ Visual maps ▪ Postal codes ▪ Latitude & Longitude ▪ Enables aggregate view of a large geographic area ▪ Integrate “where” into customer view
Location-Based Analytics LOCATION-BASED ANALYTICS ORGANIZATION ORIENTED CONSUMER ORIENTED GEOSPATIAL STATIC LOCATION-BASED DYNAMIC GEOSPATIAL STATIC LOCATION-BASED DYNAMIC APPROACH APPROACH APPROACH APPROACH Examining Geographic Site Live Location Feeds Historic and Current location GPS Navigation and Data Demand Analysis; Predictive Locations RealTime Marketing Promotions Analysis Parking: Health-Social Networks Copynight@ 2014 Pearson Education, Inc Slide 7-7
Copyright © 2014 Pearson Education, Inc. Slide 7- 7 Location-Based Analytics
Location-Based Analytics Location-based databases Geographic Information System(GIS) Used to capture, store, analyze, and manage the data linked to a location Combined with integrated sensor technologies and global positioning systems (GPS) Location Intelligence(LD) Interactive maps that further drill down to details about any location Copynight@ 2014 Pearson Education, Inc Slide 7-8
Copyright © 2014 Pearson Education, Inc. Slide 7- 8 Location-Based Analytics ▪ Location-based databases ▪ Geographic Information System (GIS) ▪ Used to capture, store, analyze, and manage the data linked to a location ▪ Combined with integrated sensor technologies and global positioning systems (GPS) ▪ Location Intelligence (LI)? ▪ Interactive maps that further drill down to details about any location
Use of Location-Based Analytics Retailers- location demographic details combined with other transactiona data can help determine how sales vary by population level assess locational proximity to other competitors and their offerings assess the demand variations and efficiency of supply chain operations analyze customer needs and complaints better target different customer segments Copynight@ 2014 Pearson Education, Inc Slide 7-9
Copyright © 2014 Pearson Education, Inc. Slide 7- 9 Use of Location-Based Analytics ▪ Retailers – location + demographic details combined with other transactional data can help … ▪ determine how sales vary by population level ▪ assess locational proximity to other competitors and their offerings ▪ assess the demand variations and efficiency of supply chain operations ▪ analyze customer needs and complaints ▪ better target different customer segments
Use of Location-Based Analytics Global Intelligence U.S. Transportation Command (USTRANSCOM) track the information about the type of aircraft maintenance histor complete list of crew equipment and supplies on the aircraft location of the aircraft well-informed decisions for global operations Overlaying weather and environmental data Teradata. NAVTEQ. Tele Atlas Copynight@ 2014 Pearson Education, Inc Slide 7-10
Copyright © 2014 Pearson Education, Inc. Slide 7- 10 Use of Location-Based Analytics ▪ Global Intelligence ▪ U.S. Transportation Command (USTRANSCOM) ▪ track the information about the type of aircraft ▪ maintenance history ▪ complete list of crew ▪ equipment and supplies on the aircraft ▪ location of the aircraft ▪ → well-informed decisions for global operations ▪ Overlaying weather and environmental data ▪ Teradata, NAVTEQ, Tele Atlas …