ReadingPost-readingFurtherReadingLearning ObjectivesPre-readingThe executive summary must have a brilliant introductory paragraph. Ifpotential clients only skim your proposal, you want to make sure the first thingtheyare likelytoreadisthe strongest part of your entire proposal.This intro paragraph should be attention-getting from the start. It is wise tobringinimpressiveattributesofyourcompany,but bespecificas opposed togeneral. Potential clients will want to see real evidence of demonstrated skillsand unique abilities. Use this section to highlight company or employeeaccolades奖励荣誉praise or anaward for an achievementthatpeopleadmire
Learning Objectives Pre-reading Reading Post-reading Further Reading The executive summary must have a brilliant introductory paragraph. If potential clients only skim your proposal, you want to make sure the first thing they are likely to read is the strongest part of your entire proposal. This intro paragraph should be attention-getting from the start. It is wise to bring in impressive attributes of your company, but be specific as opposed to general. Potential clients will want to see real evidence of demonstrated skills and unique abilities. Use this section to highlight company or employee . accolades 奖励；荣誉praise or an award for an achievement that people admire
ReadingPost-readingFurtherReadingLearning ObjectivesPre-readingAThe purpose of any proposal, and by extension executive summary, is to sell.Giveconfident sell to the client. This is done by博得...的称赞 to impressprovidg e problem/issue/need at hand.someone by doing somethingextremely well2.oyouraudienceAs you wow your reader with an exciting sell and dramatic intro, you'll wantto think about gearing the proposal and the executive summary specifically toyour audience. Even when using a template, a proposal should be tailored toeachclient'suniqueneedsandproblems
Learning Objectives Pre-reading Reading Post-reading Further Reading The purpose of any proposal, and by extension executive summary, is to sell. Give a quick punch, making a confident sell to the client. This is done by providing a unique approach to the problem/issue/need at hand. 2. Provide a thoughtful aim to your audience As you your reader with an exciting sell and dramatic intro, you’ll want to think about gearing the proposal and the executive summary specifically to your audience. Even when using a template, a proposal should be tailored to each client’s unique needs and problems. wow 博得.的称赞 t o i mp r e ss someone by doing something extremely well
ReadingPost-readingFurtherReadingLearningObjectivesPre-reading美The executive summary is an ideal place to start aiming thoughtfully at yourclient key target audience. Here you can further证实to prove the truth ofsuch as a need for a new marketing strat something that someone has nce of asaid,claimedetcredesiqnedwebsite,etcsubstantiatedOnce this problem has been identified, offer well-researched,information about this problem. Facts, figures, and relevant details areimportant to the client and will help set you up as an expert who knows a greatdealabouttheircompany's specificissues
Learning Objectives Pre-reading Reading Post-reading Further Reading The executive summary is an ideal place to start aiming thoughtfully at your key target audience. Here you can further identify the issue facing the client — such as a need for a new marketing strategy, loss of sales, importance of a redesigned website, etc. Once this problem has been identified, offer well-researched, information about this problem. Facts, figures, and relevant details are important to the client and will help set you up as an expert who knows a great deal about their company’s specific issues. substantiated 证实 to prove the truth of something that someone has said, claimed etc
ReadingPost-readingFurtherReadingLearningObjectivesPre-reading兰After the problem has been named, continue the company-focused aim byshowing how your proposed solution will be a success.An excellent method is topresent facts concerning issues, followed quickly by practical yet unique solutionsthat are designed particularlyfortheclient
Learning Objectives Pre-reading Reading Post-reading Further Reading After the problem has been named, continue the company-focused aim by showing how your proposed solution will be a success. An excellent method is to present facts concerning issues, followed quickly by practical yet unique solutions that are designed particularly for the client
ReadingPost-readingFurtherReadingLearningObjectivesPre-reading可识别的；可辨认的thatcanberecognized3. Offer up an identifiable goalA potential client must be able to see just what it is you and your companycan do for them. While solutions and methods are a key part of your executivesummary and the proposal in general, what matters most to clients is what theresults of these solutions will be.Demonstrate to your client what great returns they will get from yourproposal. Again, citing figures generated from strong, client-specific research isthe key to success here. Simply telling your client that your methods will"increasesales"isnotgoodenough
Learning Objectives Pre-reading Reading Post-reading Further Reading 3. Offer up an goal A potential client must be able to see just what it is you and your company can do for them. While solutions and methods are a key part of your executive summary and the proposal in general, what matters most to clients is what the results of these solutions will be. Demonstrate to your client what great returns they will get from your proposal. Again, citing figures generated from strong, client-specific research is the key to success here. Simply telling your client that your methods will “increase sales” is not good enough. identifiable 可识别的；可辨认的 that can be recognized