AdvertisementsC回ADVERTISEMENTModule EightGenre-based Business English Reading
Advertisements Module Eight Genre-based Business English Reading
LearningObjectivesReadingPre-readingPost-reading Further Readingknow how to writean advertisementlearn some terms aboutadvertisementget familiar with the format and contents4of advertisementknow the basics about passive voicepracticethe writing of advertisement
Learning Objectives Pre-reading Reading Post-reading Further Reading 2 learn some terms about advertisement 3 get familiar with the format and contents of advertisement 4 know the basics about passive voice 5 practice the writing of advertisement 1 know how to write an advertisement
Pre-readingReadingPost-readingFurtherReadingLearningObjectivesWatchthe advertisement fromtheApple Inc.,then tryto answerthe following questionsThinkdifferent.JackKeroauc诗，StevenJobs旁白WitternbyJackKeroauc,NarratedbyStevenJobs
Learning Objectives Pre-reading Reading Post-reading Further Reading Watch the advertisement from the Apple Inc., then try to answer the following questions
Pre-readingReadingPost-readingFurtherReadingLearningObjectives？1.Why can't we ignore the crazy people according to the speaker?Because they change things and they push the human race forwad.2. What is the purpose of this advertisement?To show the uniqueness and innovation of the Apple productsandtopromotetheirsales
Learning Objectives Pre-reading Reading Post-reading Further Reading 1.Why can’t we ignore the crazy people according to the speaker? 2. What is the purpose of this advertisement? Because they change things and they push the human race forwad. To show the uniqueness and innovation of the Apple products and to promote their sales
ReadingPost-reading Further ReadingLearningObjectivesPre-readingPartOne GetYourselfPrepared:theBasicsI.Getyvourselffamiliarwiththeterms.Thefollowingtermsarefromthepassage you aregoing to read.Read the definitionstogetyourself preparedforthecomprehension of thepassage.ashorttextwhichservestoclarifyathoughtfor,orisdesignedwitha1.tagline:formof,dramaticeffect2.infographic: graphic visual representations of information, data, orknowledgeintendedtopresent informationquicklyandclearlya semi-fictional archetype that represents the key traits of a large3.customerpersona:segmentof youraudience, based on the data you've collectedfromuserresearchandwebanalysis
Learning Objectives Pre-reading Reading Post-reading Further Reading Part One Get Yourself Prepared: the Basics I. Get yourself familiar with the terms. The following terms are from the passage you are going to read. Read the definitions to get yourself prepared for the comprehension of the passage. ►1. tagline: ►2. infographic: ►3. customer persona: a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect graphic visual representations of information, data, or knowledge intended to present information quickly and clearly a semi-fictional archetype that represents the key traits of a large segment of your audience, based on the data you’ve collected from user research and web analysis