ExecutiveSummariesModuleFourGenre-based Business EnglishReading
Executive Summaries Module Four Genre-based Business English Reading
LearningObjectivesReadingPre-readingPost-readingFurtherReadingknow how to write an executive summarylearn some terms about executive summariesget familiar with the format and content ofexecutivesummariesknowthe basics about three main speech stylespracticethe writing of executive summaries
Learning Objectives Pre-reading Reading Post-reading Further Reading 2 learn some terms about executive summaries 3 get familiar with the format and content of executive summaries 4 know the basics about three main speech styles 5 practice the writing of executive summaries 1 know how to write an executive summary
Pre-readingReadingPost-readingFurtherReadingLearningObjectivesWatch the video about executive summaries, then try to answer the followingquestions.HowtoWriteanExecutiveSummaryBplans业
Learning Objectives Pre-reading Reading Post-reading Further Reading Watch the video about executive summaries, then try to answer the following questions
Pre-readingReadingPost-reading FurtherReadingLearningObjectives21. In what situations do you need an executive summary?When you want to seek a business loan or try to get outsideinvestment.2. What is a good executive summary?The one that graps your readers'attention and motivates them to readmore.3. What should you include in an executive summary?1.Explain whoyou are.2. Tell them what you offer.3.Describe yourtarget market.4. Explain your goal.5.Describethesizeandscaleofyour business6.Add critical details aboutyourteamorpartnerships
Learning Objectives Pre-reading Reading Post-reading Further Reading 1. In what situations do you need an executive summary? 2. What is a good executive summary? 3. What should you include in an executive summary? When you want to seek a business loan or try to get outside investment. The one that graps your readers’ attention and motivates them to read more. 1. Explain who you are. 2. Tell them what you offer. 3. Describe your target market. 4. Explain your goal. 5. Describe the size and scale of your business. 6. Add critical details about your team or partnerships
ReadingPost-reading FurtherReadingLearning ObjectivesPre-readingPartOne GetYourselfPrepared:theBasicsI.Getyourselffamiliarwiththeterms.The following terms are from the passage you are going to read.Read thedefinitions to get yourself prepared for the comprehension of the passage>1. proposal: a plan or suggestion, especially a formal or written one, putforwardforconsiderationordiscussionbyothers2. roundup:a summary of facts or events3.attribute:a quality orfeature regarded as acharacteristic orinherentpartofsb.orsth
Learning Objectives Pre-reading Reading Post-reading Further Reading Part One Get Yourself Prepared: the Basics I. Get yourself familiar with the terms. The following terms are from the passage you are going to read. Read the definitions to get yourself prepared for the comprehension of the passage. ►1. proposal: ►2. roundup: ►3. attribute: a plan or suggestion, especially a formal or written one, put forward for consideration or discussion by others a summary of facts or events a quality or feature regarded as a characteristic or inherent part of sb. or sth