BusinessLetters:Sales Emails and Follow-up EmailsModuleOneGenre-basedBusinessEnglish Reading
Business Letters: Sales Emails and Follow-up Emails Module One Genre-based Business English Reading
LearningObjectivesReadingPre-readingPost-reading FurtherReadingknow how to writea business emaillearn some terms about business emailsget familiar with the format and contents ofsales emails andfollow-up emailsknow the basics about business genrespractice the writing of business emails
Learning Objectives Pre-reading Reading Post-reading Further Reading 2 learn some terms about business emails 3 get familiar with the format and contents of sales emails and follow-up emails 4 know the basics about business genres 5 practice the writing of business emails 1 know how to write a business email
Pre-readingReadingPost-reading Further ReadingLearningObjectivesWatchthebusinessnews fromCNN,thentrytoanswerthefollowing questionsGETTINGCUSTOMERS
Learning Objectives Pre-reading Reading Post-reading Further Reading Watch the business news from CNN, then try to answer the following questions
Pre-readingReadingPost-readingFurtherReadingLearningObjectives1.What arethesuggestions regardingthesubject line?2A.UsenumbersaB.Usesecondperson like"you"or"your"E.g.:5reasonswhyyouneedC.Ifpossible,personalizethe subjectlinebyusingtherecipient'sname.2. Is it legal to buy the list?No.You should build your list organically,that is,to build list through socialmedia, etc.3.When should you start segmenting your list?FromDayOne
Learning Objectives Pre-reading Reading Post-reading Further Reading 1. What are the suggestionsregarding the subject line? 2. Is it legal to buy the list? 3. When should you start segmenting your list? A. Use numbers. B. Use second person like “you” or “your”. E.g.: 5 reasons why you need. C. If possible, personalize the subject line by using the recipient’s name. No. You should build your list organically, that is, to build list through social media, etc. From Day One
ReadingPost-readingFurtherReadingLearningObjectivesPre-readingPartOne GetYourselfPrepared:theBasicsI.Get yvourselffamiliarwiththeterms.Thefollowingtermsarefromthepassageyouaregoingtoread.Read thedefinitionstoget yourself prepared for thecomprehension of thepassage.1.budget forecasting:forecasts of financial performancebasedon historical data andcurrentbusinessconditions2.emoji:a smalldigital imageoriconusedtoexpressan ideaoremotion3.spam:advertisingmaterial sentbyemail topeoplewhohavenotaskedforit
Learning Objectives Pre-reading Reading Post-reading Further Reading Part One Get Yourself Prepared: the Basics I. Get yourself familiar with the terms. The following terms are from the passage you are going to read. Read the definitions to get yourself prepared for the comprehension of the passage. ►1. budget forecasting: ►2. emoji: ►3. spam: forecasts of financial performance based on historical data and current business conditions a small digital image or icon used to express an idea or emotion advertising material sent by email to people who have not asked for it